OPPO redefining the boundaries of high-end smartphones in the UAE

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The UAE smartphone landscape has, for a long time now, been dominated by the same brands fighting cut throat over the premium segment while; on the other hand, the mid-range horizon is far from being vibrant. This is exactly where OPPO excels. The global technology brand provides its clients with highly refined smartphones at an unbeatable price.

OPPO believes that not only high end customers deserve a quality product. In their eyes quality is a must that has to be delivered to every user. Yes, features vary and get more wowing as you climb up the ladder of its products, but the quality of the materials used in the manufacturing is a standard that the company cannot live without.  For instance, beneath the attractive surface of the Mirror 5 there is an innovative internal structure reinforced with a bi-metallic frame with cross beams for exceptional strength and durability.

Thanks to its affordable luxury strategy, the global brand is now second in the Chinese market with a share of 9.9% and a front-runner in different South East Asian countries. This shows that in a short time frame OPPO did not only establish a hedonic response towards the brand, but it also delivered high functional value throughout its different product offerings. Expending to every corner of the world, the technology prodigy has set its eyes on developing its presence in the Middle East, especially the UAE.

To take over the local market OPPO has recently introduced its flagship mobile devices, the R7 and the R7 Plus. Two smartphones with a performance that precedes them. In fact, online reviews give them skyscraping grades. The independent online publication, Android Authority, gives the R7 and R7 Plus respectively an average rating of 8.2 and 9.0 which, in their standards, are one of the highest ratings a smartphone can get. The battery and the design were especially highlighted during the review. This is mainly due to the prerogative the company is giving to its product design and how it sees the phone not just as a portable computer but as a fashion tool and also to its unique patented VOOC flash charge. The VOOC is an instant charging technology developed by OPPO, which can give the smartphone enough power for two hours of talk after only five minutes of charging, and complete 75% of the charging in just 30 minutes. The technology provides users 4x faster charging speed than conventional charges.

By deploying all these means, OPPO is making a statement: “We want to grow by satisfying our customers not at their expense.”