Updated : April 27, 2014 09:15 am,
By Editor
By Editor
Adwaa Al Shugaa, the Riyadh based distributor is fast consolidating its networking distribution portfolio.
Adwaa Al Shugaa, the Riyadh based distributor is fast consolidating its networking distribution portfolio. in addition distribution tie-ups with TP-Link and D-Link, the company has added distributions rights to ZK Technology, a leading IP surveillance solution provider.
“We have partnered with ZKT, a Taiwanese manufacturer of IP surveillance products including camera as well as physical access control products. This partnership is about 6 months old. We are seeing good demand,” says Fares Al Dhahry, MD, Adwaa Al Shugaa.
The company has expanded its relationship with D-Link as well to include distribution of structured cabling products as well as switches. That gives it access into the SMB market.
Fares Al Dhahry adds, “Our two year old partnership with D-Link is flourishing. We now also include distribution of optical fibre products and switching products in addition to the wireless range. So we cover the entire SOHO and SMB range from routers to IP cameras, NVRs to cables and switches.”
In addition, the company is also going strong with its ongoing Business on TP-Link products. The TP-Link business is a significant part of the distributor’s model.
The spokesperson adds, “Our partnership with TP-Link has always been strong since we started the partnership. We include Access points, Modems, routers etc from their portfolio in our distribution. We continue to strengthen our focus in the sell out and increased visibility and reach of TP-Link products among our partners.”
Al Shugaa has offices in Riyadh, Dammam and Khalid bin Waleed street in Jeddah. The company is steadily increasing its reach into more channel partners.