One of the global leaders in computer hardware industry Toshiba is expanding it’s horizons into solution-based market.

While talking to VAR Magazine, Santosh Varghese, general manager of Toshiba Gulf, emphasized on company’s priorities and market trends.

Edited excerpts:

What are the key priorities does Toshiba has?

Toshiba is known for it’s ICT hardware capabilities and expertise. We are now getting aggressive towards solutions based market. Since IT infrastructures are becoming complex, devices are growing exponentially so as the data, it is high time for bringing solutions that can help the users to manage their ICT infrastructure in an efficient manner. Toshiba has ‘hardware plus’ strategy for ensuring ease of ICT management. We are getting more focused on solutions and cloud-based services. Surely, we would like position ourselves a hardware plus brand.

What is the key driver behind such strategic shift?

We understand priorities of our users. There are millions of devices in corporate environments and households. All of these devices are supposed to get managed smoothly and efficiently.  This often becomes a pain point for the common household consumers as well as for IT managers. This user challenge became the driver for Toshiba to innovate and come up with some unique solution which can bridge this gap.

Please throw some more light on Toshiba’s cloud solutions?

Toshiba Cloud Client Manager (TCCM) and Toshiba Smart Client Manager (TSCM) are powerful IT management services developed by Toshiba with IBM Endpoint Manager. Both will empower IT administrators to improve a company’s productivity.

The solutions are designed to give better control to the end user and will also provide effective monitoring of the ICt infrastructure around.

Which are the key market segments that Toshiba is targeting through it’s cloud solutions?

We are focusing on small and medium businesses. With these cloud-based solutions we tend to offer cost-effective solutions which becomes a great enabler for the small & medium business.

What was the key highlight at Gitex 2015?

At Gitex, our highlight launch is the Toshiba Zero Client Secured, a unique solution that allows business users to save all sensitive data to a secure server as opposed to a physical device in order to maximize security through complete prevention of unauthorized data access. A user needs to login to be authorized; once he or she is done with the work and logs out, all access is disconnected and whatever data used on the computer used is erased. So, with this, Toshiba extended its commitment towards ensuring security of data.

What are the key attractions that Toshiba showcased at Gitex?

We presented the Toshiba Cloud Client Manager, which customers can use to remotely control everything in an IT infrastructure – from security to power management – through the cloud.

The launch of the Toshiba’s IP video surveillance systems, which is uniquely positioned in the IP video industry, was also showcased at this year’s Gitex show. With this announcement, Toshiba announced the launch of video surveillance as a service. As a matter of fact, no other manufacturer matches this offer, as it covers all platforms: enterprise, analogue, hybrid, network and mobile.

IP Surveillance has become an important focus for Toshiba. What is Toshiba’s outlook towards IP surveillance market?

IP video surveillance has become a major trend in the market, right now. Being a lucrative multi-million business across the world, security and redundancy of IP surveillance solution has become prime concern. We, at Toshiba, understand this market demand and also developed a solution which is the need of the hour for consumers of IP surveillance.