Focus on innovative brands

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Arun Sachdev, Regional Manager MEA at Intelligent Technology trading discusses the company’s focus on the brands it handles for the region

Discuss the company’s focus in distribution?
We distribute Zoook, Enter and Secureye range of products in the region. Zoook is a french designed lifestyle brand which offers the latest in consumer technology. Zoook Integrates Fashion and Technology to create a premium range of products which are appealing to the youth. Zoook Offers a full spectrum of products which includes Bluetooth Speakers,Headphones,Powerpacks,Chargers,Gadgets etc. Secure Eye has wide product range (CCTV, DVR, Locks, Smart Home Solutions and Access Controls). The Enter range covers Mobile and Computer Accessories.
How is the Zoook range faring in the market – are they as of today available in most of the channel in Dubai as well as larger retailers?
Zoook products are TRA approved. In UAE they are now available in 650 outlets across different retail segments. We are seeing good demand.

Discuss the go to market strategy for secure eye range- do you target integrators with this range of solutions?
We have our distribution model in plan to cover the complete range of offerings. We are the only one in the industry to offer a range of Tech-Smart Solutions across various infrastructure verticals.

Do you see good growing demand for security range of products?
The future potential for growth of security products looks good; it is becoming more of a necessity with each passing day. We have so far received good response to our range of products and are confident of future growth in this verticals.
Discuss which are the flagship product lines from the Secure Eye range in terms of sales – is that primarily the IP cameras?
We are one of few vendors having wide range of products and on ground inventory of USD 2M+. In terms of Sales we have beaten our internal targets and expect exponential growth in future.
Elaborate on the growth outlook of the USB and IO product lines of focus in the Enter range?
Enter products are an economical range of products. In case of Enter we have offering of Mobile and Computer Accessories. Going by present trend enter products have good demand from channel. With regards to USB for IT and Mobile accessories it has become somewhat default norm.

Do you function as a master distributor for these products and appoint other local distributors for different market/product lines?
We are a branch office and have appointed distributors in last one year for UAE, Saudi , Tanzania, Rawanda, Uganda and Kenya. The Middle East and Africa Regions are managed from the Dubai Office.