HP has announced its new A3 multifunction printers (MFPs) in the UAE. This next generation portfolio is designed to provide qualified channel partners the ability to offer higher levels of customization that meet a wider range of customers’ printing needs.
The new A3 portfolio transforms today’s copier experience for customers and service professionals by offering advanced security features unmatched in the marketplace , affordable color via HP’s PageWide printing technology, and longer device uptime via HP’s Smart Device Services technology.

“We set out to offer our partners a robust portfolio of A3 MFPs with disruptive technologies and a range of finishing options to meet current and future printing needs,” said Stephane Rogier, Head of Print Business unit, HP Inc. “Today, we’re delivering on that promise, along with our mission to continue reinventing the market. Using the vast knowledge we’ve gained through our large-scale commercial printers, we streamlined our designs, improved print speeds and enabled higher-quality printing for a lower cost.”

HP has signed and on-boarded more than 500 resellers worldwide. With the arrival of the A3 portfolio, HP says that partners now have new ways to grow revenue and margins in this $55 billion channel-led opportunity.

Globally, 61% of organisations reported at least a single print-related data breach in the past year . HP’s estimates indicate that less than 2% of the hundreds of millions of business printers in the world are secured. Embedded with the most advanced security features available on the market, that are necessary to combat the growing number of threats targeting business MFPs, the new HP A3 printers are the world’s most secure enterprise MFPs available.

Considering that modern MFPs now behave more like PCs, and the fact that less than two percent of the world’s hundreds of millions of them are properly secured, improving print security is a top priority for businesses. HP’s enterprise-class MFPs incorporate a comprehensive suite of security features that protect devices, data and documents, creating a layered security approach needed to combat advanced attacks.

HP’s portfolio of A3 MFPs – including three PageWide platforms and thirteen LaserJet platforms – benefit from the new, cloud-based proprietary service optimization platform, HP Smart Device Services (SDS). SDS delivers maximum device uptime by integrating advanced diagnostics, device specific troubleshooting and remote remediation capabilities into the industry leading MPS tool sets resellers use today.

The HP PageWide Pro devices make color printing more affordable , while simultaneously providing best-in-class print speeds . The single and multifunction devices have print speeds ranging from 35 ppm to 60 ppm (up to 80 ppm in General Office mode). PageWide technology is also more sustainable – consuming up to one-seventh the energy of competing color laser machines in the same class while producing significantly less packaging waste associated with supplies and long life consumables.

HP’s A3 MFPs are available through qualified channel partners, or directly through HP.