Linksys launches Velop Mesh WiFi in Middle East

0

20.23

The evening program concluded with Linksys presenting awards to its best performing Channel Partners from across Middle East & Turkey.

IMG-20170319-WA0068

 

IMG-20170319-WA0067

 

 

 

 

19.52

Linksys Channel Partner Awards

Best Retail Distributor – Eros Distribution

 

IMG-20170319-WA0060

19.48

Linksys Channel Partner Awards

Best Distributor Sales Performance Levant – Silicon 21

IMG-20170319-WA0055

 

 

19.47

Linksys Channel Partner Awards

Best Distribution Partner Levant – Ingram Micro

 

IMG-20170319-WA0059

19.44

Linksys Channel Partner Awards

 

Best Retail Partner – Techno Blue

IMG-20170319-WA0054

19.42

Linksys Channel Partner Awards

 

Best Retail Sales performance Mid Segment – XTRA

IMG-20170319-WA0066

19.41

Linksys Channel Partner Awards

Best Reseller Turkey – VATAN

IMG-20170319-WA0065

19.40

Linksys hosts its Channel Partner Awards post the Launch.

Few of the Award categories –

IMG-20170319-WA0064

 

19.27

Lets have a look at the product

IMG_20170319_183229

19.19

Justin Doucette, Sr. Director Product Management Linksys presented market insights on changes in home Wi-Fi consumption patterns and expectations.

Justin Doucette, Senior Director, Product Mgmt

19.01

Linksys channel partners gathered to grace the event.

IMG-20170319-WA0049 IMG-20170319-WA0048 IMG-20170319-WA0047 IMG-20170319-WA0046

18.49

Chet Pipkin, CEO Belkin addresses the Channel Partners.

He elaborated on how Linksys Velop home Wi-Fi will complement Belkin’s Home Automation products.

L3

 

Besides the launch, Linksys also held an event to introduce Velop to its channel partners at Armani Hotel, Dubai.

IMG_20170319_183016IMG_20170319_182455 IMG_20170319_182543IMG_20170319_182524

16.50

According to Linksys, it is the first to combine the technical benefits of three Wi-Fi radios with true mesh capabilities to provide 100% of broadband Internet speeds to the edge of the network.  With traditional router and range extender combinations or dual-band modular mesh systems, the Wi-Fi speed is cut in half with each “hop” from one access point to the next.  At Linksys we call this the “bottlenecking effect.”  This results in users receiving only a fraction of their broadband Internet speed at the edge of the network.

“If you are paying for 100 Mbps from your Internet service provider, then you want to get all that speed in every corner of your house”, said Justin Doucette, senior director of product management at Linksys.

Velop uses the three radios dynamicJustin Doucette, Senior Director, Product Mgmtally to determine the optimal path from the modem and “parent” node to each “child” node to ensure the fastest speeds to all client devices, regardless of which node they are connected to. Dynamic channel scanning algorithms evaluate the unique conditions of the wireless environment to select the best band (either 2.4 GHz or one of the two 5 GHz radios on-board) as well as the channels within each of the bands to improve performance between nodes and client devices.  Other Tri-Band modular systems cannot operate in multiple mesh configurations without introducing the bottlenecking effect due to their static “back haul,” where a single radio is defined for inter-node communication, limiting their mesh capabilities. Velop can operate in a number of different mesh topologies and leverage all three radios for inter-node and client communication.  Velop can also use an Ethernet connection for inter-node communication to allow all three radios to communicate with clients and help Wi-Fi reach distant locations, such as the basement or the garage. The union of dynamic Tri-Band technology and true mesh configuration makes Velop the only modular Whole Home Wi-Fi system to provide 100% speed at the edge of the network.

14.10

13.33

L2

Amanulla Khan, MD at Linksys Middle East, Turkey and Africa believes that the Velop Whole Home WiFi network family will help expand the home networking market as more consumers will feel the confidence to upgrade their network and take advantage of the technology.

He adds, “We believe there will a lot of new consumers coming on board with Velop. More people will be comfortable with replacing their old networks. While we have always fort to market with new technologies, this is revolutionary. We launched at CES and have already won a lot of awards. We have a rating of 4.8 stars for this product on Amazon.”

13.30

Feature –

IMG-20170319-WA0017

 

Velop is available in 3-pack, 2-pack and 1-pack options.

“You can start with one node as a standalone device. You need more nodes for a bigger home. An average home here may take up to three nodes. In a typical US environment, we have tested a node’s range for up to 2000 sq ft coverage; so with 3 nodes, you get 6000 sq.ft coverage in an ideal environment. We recommend upto 10 nodes in a single mesh network which gives you upto 20000 sq.ft coverage in an ideal environment,” says Amanulla.

The nodes have intelligence built in – If you terminate the service provider cable into a node, then the node configures itself as a router. If it connects behind a router, then it know it doesn’t need to configure in a router mode or you are trying to expand the network- so it expands your network. You will communicate with Velop via the Linksys app on Bluetooth. The Linksys app (formally known as the Linksys Smart Wi-Fi app) is completely redesigned and includes an innovative app-led setup process for Velop. The entire setup flow happens within the app and uses Bluetooth to securely communicate between the mobile device and the nodes.

One of the tribands is dedicated for backhaul which guarantees performance and two are for connecting your devices.  It is also intelligent to go with a wired environment. If you use a cable to connect the node, then it will use the cable for backhaul and then you can use all three bands for your devices.

13.17

Velop Showcase at the launch

IMG-20170319-WA0018

 

Velop also decides the best path to connect to the network. It has a technology to help you decide where you need to install the 2nd, 3rd and 4th Velop nodes. All these nodes work as a single network; it is a mesh network. It also decides the best way of coming back to the internet, to complete the network.”

Velop is available in 3-pack, 2-pack and 1-pack options.

“You can start with one node as a standalone device. You need more nodes for a bigger home. An average home here may take up to three nodes. In a typical US environment, we have tested a node’s range for up to 2000 sq ft coverage; so with 3 nodes, you get 6000 sq.ft coverage in an ideal environment. We recommend upto 10 nodes in a single mesh network which gives you upto 20000 sq.ft coverage in an ideal environment,” says Amanulla.

 

13.15

Velop Showcase at the launch

IMG-20170319-WA0017

According to Linksys MD, Amanulla, “Our company DNA is consumer focus. We do a lot of consumer research and understanding the consumer pain point and then invest in a technology that addresses all those pain points. We have focused on reliability, seamless, ease of use and great design. Velop comes in a tower design that fits in smoothly into any home environment. It takes 88% lesser footprint than the average router. It has a groove which will manage the cables without them running around. The power adapter also merges with the overall design,” says Amanulla.

He further elaborates that Velop brings intelligence and power. It is triband and one of the bands is dedicated for backhaul and has got dynamic frequency selection. Velop decides the best band your devices should get connected to at any given point within your network for enabling the best performance. The intelligence is built into the devices and take away the consumer’s hassle of having to decide. It has a built-in algorithm to decide that.

13.12

Deepak Babani, CEO at Eros says, Velop will address issues for reliable connectivity in homes without performance drop.

IMG-20170319-WA0016

13.10

Nitesh Khalko, CEO, Sharaf DG comments, saying that retailer is always open to bringing to the market new technologies like Velop from Linksys.

IMG-20170319-WA0015

 

Linksys is targeting connected families, typically with four members. According to the company’s perspective, connected families are typically heavy on network usage but not very tech savvy; they are not buying products or feature, rather are buying the experience.  They however have more connected devices.

“They want ease of set-up; they don’t even want to face the hassle of remembering the passwords. A majority are using older wireless networks and may have not migrated even to wireless AC. These are people we are targeting. The connected family segment is a contrast to the prosumer segment who form about 10% of our customer base. The prosumers may own the ugliest of routers but they will tailor their performance according to their requirements. For connected families, WiFi is the second most important thing after food, according consumer research. They want seamless experience with WiFi. They want one network experience which reliable throughout the home.

They need a product whose look and feel which is sleek and good to flaunt. They want performance and reliability which is most important; they want ease of use with some good features at preferably no additional cost. Linksys believes they are responding to all these customer expectations with Velop.

13.03

Asim AL Jammaz, VP at Al Jammaz & Linksys partner in KSA at the launch highlighhts Velop’s performance.

IMG-20170319-WA0014

According to Linksys, the Whole Home WiFi market is the category that is looking the brightest. Whole home WiFi is the next big thing in consumer networking market.

“We believe this will be a 200 million USD opportunity by 2018. Every other category is declining or staying flat. Gateways are declining; Range extenders are more or less flat.”

Linksys is targeting connected families, typically with four members. According to the company’s perspective, connected families are typically heavy on network usage but not very tech savvy; they are not buying products or features, rather are buying the experience.  They however have more connected devices.

12.59

Chet Pipkin , CEO Belkin addressing the audience at the launch.

IMG-20170319-WA0019

According to research conducted by Linksys, Whole Home Wi-Fi Modular Mesh systems are set to grow to 20 percent of the Wi-Fi market by 2018. Linksys projects a 7 percent growth in the wireless networking market

“This is why I purchased Linksys in 2013. I had a vision of solving a huge problem in almost everyone’s life- slow and unreliable Wi-Fi”, said, Chet Pipkin, Founder and CEO of Belkin International. “Linksys has always been pioneers in home networking and I knew this was the team that could innovate and deliver the ultimate Wi-Fi experience. Velop is a union of performance, design, and ease-of-use and provides what everyone wants – seamless, reliable Wi-Fi. Linksys has set the bar for true mesh networking systems.”

Velop is the first Tri-Band modular Wi-Fi system that can be installed in various mesh configurations providing fast and reliable Wi-Fi to the edge of a home network. Velop is designed for performance as well as elegance; it’s small enough to be placed anywhere with a clean and attractive look that appeals to everyone.
 

L4

Linksys Partners at the Launch.

 

12.54

Velop is expected to solve limitations which come with the Router and range extenders or dual-band modular mesh systems, where the Wi-Fi speed is cut in half with each “hop” from one access point to the next. This is the next level of a seamless WiFi experience envisioned by Linksys.

L2

Amanulla says, “With the smart devices coming in, people started asking for WiFi connectivity coverage as they started moving away from the living room, to the balconies, terraces, bedrooms, gardens etc. that is when Range extenders came in that gave coverage. However, they had limitations. Over time, consumer habits evolved including multiple streaming of high definition videos on multiple devices at the same time. They started demanding for better WiFi experience. However, existing router and range extender combinations had limitations as they may extend the range but they didn’t envelop your home, resulting in many dead spots. It doesn’t give a seamless network experience because there are multiple networks with multiple SSIDs; you need to have different usernames and password to connect.”

Further, he adds that there is the sticky client issue because your device connects to the first proximity network; at homes this could be the router network in the living room but as you move away, into the bedroom for instance, you want to connect to the range extender network but you device is still connected to the original network that is still giving off a weak signal. So your device stays connected to the weak network unless the signal is lost and then gets connected to the range extender network.

Bottleneck effect, real time interruptions, channel interference are among the challenges.

 

 

 

12.42

Amanulla Khan, MD, Linksys delivering the opening address at Linksys launch.

L2

Amanulla Khan, Managing Director, Linksys, Middle East, Turkey & Africa opines that says that while it is an era of connected devices, consumers haven’t invested in best network performances. He believes that Velop offers consumers a great opportunity to enhance their connected experience

He says, “Today, everyone’s aware that there is an explosion of connected devices. We have been hearing of this, mostly as part of boardroom level discussions but increasingly moving into SMB and consumer level as well. It is in fact a living room discussion. Everyone wants to stay connected and more importantly, they have a stake in it. People do not still understand that while they may have the best of devices and highest bandwidth subscription you can afford, they do still need a great wireless network at home to enable all of these experiences. That is where the focus has to be and the message has to go out.”

He adds that on an average, a consumer maybe spending about 6000 AED on an average towards broadband subscription. Consumers maybe spending a similar amount on connected devices within a family within that time frame. In a three year time frame, they may be probably spending as much as 30,000 AED on connected devices and broadband subscription. However, they may not be willing to spend 2000 AED on a network that will enable all of those experiences with the devices and the network, which therefore needs a change of mindset.

Linksys launch of WiFi Mesh systems live updates from Dubai, Armani Hotel

linksys_velop
Linksys is unveiling Velop, a Whole Home Wi-Fi product in the Middle East this month and this is anticipated to be a significant milestone for the consumer networking leader.

 

Velop, a Tri-Band modular Wi-Fi system that can be installed in various mesh configurations providing fast and reliable Wi-Fi to the edge of a home network, was unveiled first at CES this year. Each Velop “node” is a powerful Tri-Band AC2200 device that serves as router, range extender, access point, and bridge and as part of a single Mesh network promises to enhance connectivity for home users who are constrained by limitations of current network technologies.