NETSCOUT launches new Enterprise Channel Partner Program

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NETSCOUT SYSTEMS has announced the launch of its unified global enterprise channel partner program. CONNECT360 is a channel-friendly, multi-tiered program that enables global and regional partners to market NETSCOUT’s entire enterprise product portfolio spanning service assurance solutions and portable network analysis and troubleshooting tools. This world-class channel partner program is designed to drive top-line revenue and profitability for both partners and NETSCOUT alike.
CONNECT360 is a multi-tiered program for any NETSCOUT Enterprise Systems or Handheld Network Test Solutions partner. It is designed to enable highly-valued partners to sell more effectively and profitably by providing access to sales and technical resources that they need to be successful. The MyNETSCOUT partner portal provides partners with a convenient, one-stop online destination for accessing the NETSCOUT solution knowledgebase, obtaining collateral materials, registering sales opportunities and applying for marketing event funds. As part of CONNECT360, a global, channel management team will be dedicated to supporting all authorized partners, including training, enablement and certification of the partner base and assisting when necessary on a pre-sales and post-sales basis.

“The introduction of the CONNECT360 channel partner program is a momentous occasion for NETSCOUT because it unifies previously separate channel strategies across our enterprise network product lines and provides a strong foundation for building stronger relationships with our most valued partners,” stated Gary Staley, vice president of world-wide channel sales for NETSCOUT. “As a result of NETSCOUT’s acquisition of the Danaher Communications business in mid-2015, we now have an even broader range of market-leading products and technologies that we can offer to our customers through our extensive channel network. This program will be a major driver of our vision for the future, helping the company to efficiently scale its business and address customer demand worldwide. ”

NETSCOUT’s CONNECT360 channel partner program offers critical advantages, including investment-based tiers, structured training and enablement, annual certification and a dedicated channel account team.

“Distribution, both two tier and single tier, is key to a vendor’s ability to reach all segments of their addressable market. Acquisitions often focus on merging products, technologies, and personnel and neglect channel. With the introduction of CONNECT360, NETSCOUT has taken the time and focus to ensure that the channel partnerships brought on board with the acquisition of Danaher’s Communications business, not only weather the transition, but are strengthened and expanded to the benefit of NETSCOUT, its channel partners and its end customers,” said Jennifer Clark, vice president, Networking, for 451 Research. “CONNECT360 should greatly increase NETSCOUT’s international reach and presence and provide new, critical, cross-selling opportunities.”