OMA Emirates adds Hadi Express Exchange to BB Club


OMA Emirates, a provider of technology solutions for the payment industry recently added Hadi Express Exchange to the OMA Emirates’ ‘Benefit Beyond’, Loyalty Club Program. Being a part of the ‘Benefit Beyond’ Club is a perfect move as it is not just a loyalty program but an integrated platform of multi beneficial services.

As one of the leading exchange houses, Hadi Express Exchange was looking at raising customer satisfaction levels with latest technology especially for their international remittance program. With the Middle East experiencing various organizations building their own loyalty solution, being a part of the BB Club will provide its customers a different approach to participate in various programs.

Built to accommodate multi-brand participation, the ‘BB Club’ Loyalty Program enables customers to accumulate and redeem points within the network of participating brands. Additionally, it also allows customers to redeem points over multiple channels which include POS, Kiosk, Mobile, etc.  Another key feature is that it allows customers to avail points across multiple outlets including Airlines, Supermarkets, Entertainment houses, etc. The solution is built on the OMA Emirates network of terminals where accrual and redemption of points can be done on any of these terminals.

“Remittances in the Middle East has witnessed a sudden increase with UAE being one of the leading countries with a remittance network. By welcoming Hadi Express Exchange to the ‘Benefit Beyond’ Club will not only improve services to the existing customers but will also attract new customers to avail of Hadi’s services.” said Niranj Sangal, Group CEO, OMA Emirates Group.

“With a tight competition of exchange houses in UAE, we were looking at having a unique solution to offer our customers and improve our current loyalty program. Working with OMA Emirates has been an excellent decision as they have offered the right solution serving our requirement and providing service support as well.” said Mr. Mohammed Sharif Al Hadi, MD & CEO, Hadi Express Exchange.