Showcase of innovations

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D-Link has been participating in GITEX since 1997 and the networking company has utilized the platform to successfully interact with end-customers and partners to share new ideas, solutions and get a firsthand feedback from them. Sakkeer Hussain, Director, Sales and Marketing, D-Link Middle East and Africa (MEA), discusses GITEX focus and some new product launches

What is the key focus of your participation at this year’s GITEX?

This year, we will be having two dedicated stands highlighting the two main segments we are catering to, the Consumer and the Business segment.
On the business solutions stand in Za’abeel Hall, Stand ZL-D6, we’ll be showcasing our 4K2k resolution/60frames per second HD cameras, our 10G Switches range, IP Telephony, Structured Cabling Solutions and our Alliance security and industrial networking for niche verticals such as the transport, oil and gas industry from MOXA and Gajshield.

On the consumer solutions stand in Za’abeel Hall, Stand ZL-B1, D-Link will provide visitors a hands-on experience of their latest range of high-speed Wi-Fi routers, their newest additions of Cloud Products, 4G/LTE fixed and portable routers, Home Automation devices and Cloud-enabled IP cameras.

Are you launching any new products at the show?

In almost every product group, we are launching newer, upscale product versions. Most recent to D-Link’s portfolio is our “Home Connect” series with products using 802.11ah, Z-Wave and Zigbee-based technologies helping people to implement a complete smart home solution. The “Home Connect” category includes simple-to-use, app-enabled cloud products like power management devices, home sensors, cameras, Smoke/water detectors, door/window alarms aimed at enhancing and enriching human life.

Another highlight of the show will be the new range of panoramic Cloud Cameras, the new wireless AC routers, our new series of L2/L3 Managed 10G switches and the new models covering IP Telephony, SMB Wireless, Structures Cabling.

Discuss demand for dual band routers?

D-Link dual band routers and access points have always been popular.  Not only they support newer WiFi technology they also offer the fastest wireless connections.  When you have dual band or triple band like some of D-Link high end routers, it is like having multiple wireless routers or access points at your disposal.  You can effectively distribute all your wireless devices on each bands, thus making your wireless network at home or office is as efficient and fast as possible.

Comment on new 4G LTE routers- what kind of networks are they meant to suit?

D-Link 4G LTE routers are meant for offices with no fixed internet available like construction sites or mobile offices.  It is also designed for people that are always on the go.

Another main purpose of 4G LTE router is for Internet redundancy or Internet failover.  For places or offices that cannot afford Internet downtime, this is a good failover system that will ensure Internet connectivity even if your ADSL or leased line connection goes offline.

Elaborate on your 4G LTE range

D-Link believes that everyone have different needs, so we created a diverse portfolio for 4G LTE devices.  We have 4G LTE routers for power users with mobile offices or as an Internet failover for places that cannot afford to have Internet down times.  D-Link also have 4G LTE pocket WiFi for those that requires mobile internet access anytime and anywhere.  For individuals that needs 4G LTE but doesn’t require a pocket WiFi since they only have one device to connect to, D-Link have 4G LTE dongles for these type of users.

Will you be recruiting new channel partners? If yes, for which markets?

D-Link has been very successful in establishing an efficient partner network in the region. We will be further expanding our reach. We would like to make sure that D-Link SMB Solutions and consumer solutions will be available throughout the region.