Solutions offering enhanced functionalities including analytics are driving higher adoption rates

Physical security has continued to be a vibrant segment in the region and the growth in demand is expected to come from need for solutions offering enhanced functionalities in surveillance to analytics. With better capabilities built in, these are now helping able to expand the scope of their utility in dealing with most use case scenarios from perimeter security to traffic management, retail analytics, edge analytics, city surveillance etc.

Marwan Khoury, Regional Marketing Manager, Axis Communications says, “Axis expects 2017 to be the year when new camera capabilities are combined with real-time analytics to address several security challenges, including facial recognition, forensic analysis and perimeter protection. This is critical as according to IHS, by 2020, network camera sales are forecast to account for approximately 95% of total worldwide security camera sales, compared to approx. 80% in 2015.”

He adds that while there is slowdown anticipated in the UAE, there is a possibility that in KSA, many projects could be on hold.

A recent report from leading global analysts Frost & Sullivan has shown that spending in the physical security market of the Middle East region has increased and is expected to reach USD 10.2 billion in the next four years—making up at least 10 per cent of the global market.

Firas Jadalla, Regional Director – Middle East and Africa, Genetec says, “Genetec performed excellently in 2016, which is evident in its continued growth. Last year’s positive performance has given us the confidence to look towards further expanding our market presence in the Middle East and living up to our commitment to offer world-class unified IP security solutions across this diverse region. In line with this, we are currently expanding in Turkey by hiring additional resources.”

He adds, “The positive growth that we are experiencing has prompted us to venture into expanding our presence across the region. The move demonstrates our aim to move from being a ‘video security’ company to a company that provides its customers with intelligent insight that can be used across cities, airports, retail and business environments, schools and government offices.”

The region continues to be one of the most vibrant when it comes to growth in demand for surveillance solutions. Therefore, the region continues to attract the attention of many vendors who have set up and consolidated their local operations.

Ashwin Amarapur, Director & CEO of AllGoVision Technologies Pvt Ltd says, “AllGoVision has been able to establish a very emphatic presence in Middle East and thus Middle East has become one of our major markets. The business has grown 200% in the past one year and we have a dedicated Sales and Support Team based at Dubai specifically for the MENA region. We have been able to add many SIs and Channel Partners and are focusing on further expansion through more SIs/ Partners. Our Support team provides frequent demos and training along with Installations. We can provide remote Support from India as well as On-site support anywhere in the region.”