By Editor
With an Intel-powered architecture and a dynamic user interface, ASUS’s newest reincarnation of its ZenFone series has the brand making a real buzz in the regional smartphone market
The recent launch of the new ZenFone Series Android smartphones powered by Intel was a chance to showcase ASUS ZenUI, the all-new mobile user interface that comes with an assortment of new and innovative features. Among them is PixelMaster, a camera technology that enables capture of clear photos and videos in any lighting condition.
Other attributes of the new interface include a new visual design made to be efficient and inviting, contains modern ‘flat’ icons, vivid colour themes, animations, new ringtones and notification sounds, and a clean layout to present information clearly. ASUS ZenUI also includes two ASUS exclusive apps — What’s Next and Do It Later — designed to free users from actively having to manage the multitude of information they are confronted with daily, and enable them to be more productive. What’s Next puts the information currently most important and useful to the user — such as upcoming appointments, new messages and missed calls from VIP contacts, weather at the next destination, and more — front and centre on the lock screen, the home screen and in the notification drawer.
Leon Yu, ASUS Regional Director for System product group in Middle East Region introduced the three products targeting the entry, mid and the higher end users. ASUS, Yu observed, has delivered the phones at a very affordable price point which could likely help the Taiwanese brand market strong headway in the region’s smartphones market.
“The strength of ASUS lies in the innovation of all our products. We are looking forward to unveil the phenomenally crafted and affordable luxurious phone in the Middle East and surpass all expectations of our consumers who are always in search of incredible. We look forward to the region joining us in celebrating our brand spirit, and weaving technology into the fabric of our everyday lives,” added Yu.
The ZenFone Series run on the latest high-performance and power-efficient Intel Atom processors in a bid to deliver outstanding mobile experiences. At the launch, Taha Khalifa, Intel Regional General Manager, Middle East & North Africa said: “Intel is focused on driving innovation and by partnering with ASUS in this region, we are looking forward to the launch of the ZenFone smartphone series.
“Powered by an Intel Atom processor, we put the needs of our customers first – web pages download fast and users can quickly and seamlessly switch between apps. Gamers can now have realistic 3-D gaming experiences with high definition graphics. Additionally, our processor allows for energy efficiency, so you can talk and play without worrying about battery life. This is a prime example of Intel driving innovation in the smartphone arena, while being a forerunner in merging today’s ‘go’ generation and technology”, Taha added.
The phones are available with screens ranging from 4 to 6 inches and in a variety of striking colours. ZenFone 5 & ZenFone 6 models feature Corning Gorilla Glass 3 screens with Corning’s renowned scratch resistance and durability.
ZenFone 4 has a 4-inch display and is easy to personalize with swappable back covers available in Charcoal Black, Pearl White, Cherry Red, Sky Blue and Solar Yellow colours. It supports Micro SD cards up to 64GB, giving plenty of room to store photos, videos, apps, and more.
ZenFone 5 comes with a 5-inch HD IPS+ display that can even be used while wearing gloves. Its stunning design tapers to just 5.5mm at its thinnest edge. ZenFone 5 is available in Charcoal Black, Pearl White, Cherry Red, Champagne Gold and Twilight Purple colours. It is equipped with an 8-megapixel camera and is complemented with a high performance and power-efficient Intel Atom processors to deliver phenomenal mobile experiences.
ZenFone 6 offers a 6-inch HD IPS+ display complemented by SonicMaster audio technology to deliver immersive entertainment experiences. It is equipped with a powerful 13-megapixel camera for clear, high-resolution photos. ZenFone 6 is available in Charcoal Black, Pearl White, Cherry Red and Champagne Gold colours.
ZenFone4 is priced at AED399 while ZenFone5 has a price tag of AED899 and the premium ZenFone6 is only AED1099.