Boston Consulting Group (BCG), a leading management consulting firms, has named Pablo Martinez to head its Middle East system. Martinez will lead almost 800 employees from 76 nationalities across four offices located in: Riyadh, Dubai, Abu Dhabi, and Doha, making this region one of the firm’s most diverse systems.

Martinez had worked with clients all over the Middle East and Europe. In 2002, he joined BCG in Iberia, where he supported the development of the firm’s European consumer and airline clients.

“Opening a new chapter of leading BCG Middle East is a very exciting step and I look forward to driving BCG’s agenda in the region. I am committed to our people and clients and hope to shape the future of BCG Middle East in a fulfilling and sustainable way,” said Martinez.

Martinez has worked with travel and tourism clients on projects related to strategy, network development, fleet design, cost optimization, commercial development, and program management office, addressing fundamental strategic, operational, social, and cultural challenges along the way.

Martinez will be taking over the role from Joerg Hildebrandt, who had led the system since 2011.