Updated : February 26, 2015 05:00  pm,
By Editor

The new program forms central pillar of a plan designed to increase opportunity and profitability for partners, highlighting a significant commitment to channel growth

Citrix has launched a new channel program, designed to help partners fully leverage its expanding portfolio of solutions to keep pace with the rapid rate of technological change and increase their competitiveness in the marketplace. With the innovative new Citrix Solution Advisor (CSA) program, partners will be equipped to realize faster revenue growth by investing in and leveraging technology specialization to differentiate their capabilities and offerings to ensure customers derive maximum value from Citrix solutions. The new program will offer the nearly 9,000 Citrix Solution Advisors, across the globe, simplified certification, adjusted revenue requirements and new incremental benefits and incentives.
Citrix Specializations, the cornerstone of the program, will qualify, brand, recommend and reward partners for demonstrated technical competency, end-to-end sales capability and service delivery to customers.  The Specialization program is comprised of tracks that offer partners the opportunity to self-select the technical category that best reflects their current business model and then add other competencies as their business evolves. Each track equips partners to acquire technical expertise and best practices for implementation success with Citrix solutions in the areas of virtualization, mobility management and networking.
The new CSA program is the central pillar of the new Citrix Partner Growth Plan, designed to help CSAs achieve significant year-over-year revenue growth. The plan includes three additional pillars, including field and partner collaboration, focused partner enablement across the customer lifecycle, and robust demand generation focused on multi-touch marketing campaigns.
“We have been and continue to be fully committed to making Citrix the most profitable business for our partners and enabling a best-in-class experience for our joint customers. The new channel program with Specializations will help our Solution Advisors drive higher satisfaction, confidence, and loyalty with their customers and, in turn, realize significant year-over-year revenue. We will continue to innovate our channel program, tools and resources to ensure that our partners can differentiate themselves and gain a competitive edge in the market.” Luca Marinelli, Vice President, Channel Sales & Strategy, EMEA
Citrix will focus on energizing collaboration and engagement between our field teams and partners by aligning partners and Citrix field sales resources to focus on opportunities in specific customer segments, and simplified and accelerated incentive approvals.
Citrix recognizes that the key to continued and sustainable partner productivity is enablement and will introduce new tools, resources and programs. These additional investments are targeted to maximize efficiency of partners at every stage of the sales and services lifecycle from technical skills development, sales execution through to successful implementation of solutions.
To expand the breadth and depth of integrated solutions across apps, desktops, data and collaboration delivered by the partner community, Citrix believes that CSAs play a critical role in demand generation and new customer acquisition. To enhance partners’ marketing capacity and effectiveness, Citrix will help partners identify growth opportunities in target markets and enable them to better plan and execute effective multi-touch marketing campaigns, made available through best-in-class marketing platforms.
The Partner Growth Plan launches on January 13 with the new CSA Program and Specializations taking effect immediately. The remaining three pillars will be strategically rolled out over the next 12 months.