Confluent, a data streaming platform, has inaugurated its local headquarters in Dubai with an aim to establish a local presence with dedicated teams serving sales, solution engineering, professional services, customer success, and channel functions.

Fred Crehan, an IT industry veteran, has been appointed as the company’s Regional Director for the Middle East. He added, “The continuous collection and delivery of data across the digital enterprise – what we refer to as ‘data in motion’ – underpins all digital initiatives, be it the modernization of IT, adoption of AI, utilization of analytics, or migration to the cloud. The UAE organizations recognize that unlocking the full potential of real-time data will empower them to pioneer compelling digital services for the discerning modern consumer.”

Data streaming is a new category of computing that enables any business to stream, store, and process data in real time. With data streaming acting as a central nervous system, all the data within an organisation becomes instantly available to all applications and people in real time. As a result, new business can be uncovered, customer experiences exceeded, and new operational efficiencies realized.