E-Commerce Sector Forecasts Huge Growth; Touchmate Aims to Take the Best Virtue Out of It

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Touchmate is one of the leading computer products manufacturing companies in the UAE. It sells consumer IT and electronics products ranging from tablets to smartphones. Vasant Menghani, Founder and CEO, Touchmate discusses the rising e-commerce opportunities with The Integrator.

Give us an overview of the IT and electronics products offered by Quality Group

Founded in 1988, Touchmate is a leading global provider of information and communications technology (ICT) and smart devices. Touchmate manufactures tablets, notebooks, smartwatches, TWS, smart gadgets, and accessories for 35 years and the brand has a prominent presence in leading retail stores such as Carrefour, Lulu, and similar ones in the UAE, GCC, and Africa.

How well did you place Touchmate in the competitive market of technology products and solutions?

Competition has increased as a result of wider access to new technologies and the increased trading and knowledge sharing opportunities offered by the Internet. Customers are at the heart of everything and we create value for them with innovative products.

Vasant Menghani, Founder & CEO, Touchmate

At Touchmate, we provide the latest technology products with added benefit bundles. We are the first to give pre-installed Microsoft Office with Touchmate Tablet, a useful package for students. This approach helps us thrive in the competitive market.

Speak about your channel strategies that bring consumers into the fold

Customer expectations are higher than ever before and they are scrutinizing businesses more intensely than ever. Our strategies are selective and we only work with selected channel partners to safeguard their margins, retain the desired volume, and ensure customer satisfaction.

Retail, B2B, and e-commerce channels are growing, therefore, we keep our strategies revolve around them.

Tell us about prospects of e-commerce business in the UAE market (i.e., financial factors, competition, consumer behavior, etc.)

E-commerce sales grew by over 30 percent in 2020, driven by unprecedented consumer demand during the global pandemic. During the pandemic days, consumers were forced to adapt to shopping online, which has fueled tremendous growth in the online sector.

Today’s consumers are web-savvy, mobile-enabled data users who pounce on whichever brand or store offers the best deal. The growth and competition in the e-commerce sector have increased. Companies that can lead innovation for advertising content and focus on improving the customer experience will reap higher and higher rewards.

The e-commerce industry will further grow in the UAE. In the upcoming months, e-commerce will become a higher priority on every company’s agenda. Touchmate products are available on leading online stores such as Amazon, Noon, Gulfdeals, Dubailibrary, Carrefouruae, Lulu, and many others.


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