[EDITORIAL] E-Commerce: Success Relies on Customer Experience

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In simple words, “excellent customer experience” is what it takes to establish an e-commerce business!

Perhaps, it is simple only to define and there is a tough journey awaiting an e-commerce enterprise to become the trusted choice of a customer, who makes an important decision to purchase a product online or repeat the act.

There are a few proven approaches, including dynamic pricing, fast delivery, platform competency, and personalized marketing, that can influence customers’ decisions and help improve the customer experience and, eventually, the market share of the business.

The June issue of The Integrator evaluates the global e-commerce business in length. While the cover story appraises the role that customer experience plays in the success of an e-commerce business, expert interviews and features amplify the voice of tech, payment, logistics, and other service providers. You can read it here: https://issuu.com/varmea/docs/the_integrator_-_june_2022

The Integrator is planning to host “Virtual Roundtable Sessions 2022” on the topic “SECURITY THREAT FOR BFSI SECTOR IN DIGITAL TRANSFORMATION ERA.” The sessions will participate information security professionals (i.e., CIOs, CISOs, CSOs) of reputed banks in the Middle East and senior executives/spokespersons from tech enterprises, and security solution service providers to discuss all such matters of security concern in BFSIs.

Simply write to m.muralidharan@omaemirates.com, showing your interest, if you are bearing any of these roles or capacities. We are excited to choose you as a participant and listen to your views on the subject.

Thank you for the support and we are excited to receive your feedback on the publication.

Happy reading!

Murali Margassery
Assistant Editor


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