Emirates NBD, a leading banking Group in the MENAT (Middle East, North Africa, and Turkey) region, has recorded 34 million contactless transactions in eight weeks as part of its “Get Together. Go Contactless” campaign. The campaign’s success builds on the bank’s continued efforts to encourage and accelerate the use of contactless payments.
Emirates NBD’s campaign, which ran earlier in the year in partnership with global digital payments leader Visa, rewarded customers for making the transition to contactless transactions and adopting different contactless payment methods. The three lucky customers who won BMW 520i’s through the campaign were Mr. Hamad Mohamed Abdulla Ahmad, Mr. Kareem Ahmed Mohammed Abdou Maduor, and Mr. Saleh Omran Mohammed Al Khayal Alteneiji. Besides the cars, other prizes that were up for grabs included 50 75-inch TVs and 200 iPhone 12s. The campaign offered customers the opportunity to earn entries every time they made a contactless payment using their Emirates NBD Visa Debit or Credit Card and enter a mega draw to win exciting prizes.
At Emirates NBD, contactless payments now make up 88% of all face-to-face card payment transactions. The bank saw contactless payment transactions, which include contactless card and mobile wallet-based payments rise by 59% year-on-year in 2020. Mobile wallet-based payments more than doubled during the period, while card tap and go-based payments increased by about half. The bank also saw e-commerce transactions increasing by 25% in 2020 over the previous year.