1. What makes GITEX Technology Week 2021 exciting?

This year the event is even more exciting for us. Not only are we back in-person, but GITEX will be held just three weeks after Expo 2020 opens its doors to the world. With the Expo being a much-anticipated global event for Dubai, we are expecting a high percentage of new trade visitors at GITEX this year – which is exciting!

2. What are the reasons your company is exhibiting at GITEX and what do you aim to achieve at the show?

Nutanix has been exhibiting at GITEX for several years. For the safety of our customers and employees, we decided to only exhibit virtually in 2020, but are very excited to be back for the live event this year. GITEX has always been an event we admire – in the past, thousands of visitors have stepped through its doors from all parts of the world. The UAE’s government’s digital vision and presence at the show, make it an incredible opportunity to connect with our relevant stakeholders.

Our expectations from the show always remain the same. Connect with our customers, collaborate with our key alliances and partners, and showcase Nutanix’s latest technology innovations. We have seen considerable ROI in the past, but more importantly, we really appreciate the value it brings to our brand in terms of exposure.

3. What will be your key message at this year’s show and what products will Nutanix showcase?

Nutanix will exhibit under the theme “Cloud on Your Terms.” We will showcase our beautiful stand H6-C30, which has been designed to be inviting, safe, and open space for great conversations. In addition to meeting rooms, there will be a live studio featured as well.

The technology spotlight will be on Nutanix’s simple, flexible, and cost-efficient platform – one that offers freedom of choice and enables true hybrid and multi-cloud computing.

Nutanix will showcase three main solution categories – Cloud (Private or Hybrid), End-User Computing, and Databases. These technologies are designed to work holistically together to build a resilient IT infrastructure for organizations. They have security in their DNA, simplicity at their core, and flexibility to ensure the customer always has the power of choice. In June this year, the firm was named by Gartner, Inc. as a 2021 Gartner Peer Insights Customers’ Choice for Hyperconverged Infrastructure. This is the third year that Nutanix has been recognized as a Customers’ Choice vendor in this space. The company prides itself on having a 97% customer satisfaction rate, and an NPS score above 90.

We will be announcing some key developments with our company’s alliance partners during GITEX. Company executives are keen to discuss the recent exciting partnership with RedHat, the world’s leading provider of open-source solutions. The collaboration between the two vendors enables customers to more easily build, scale, and manage containerized and virtualized cloud-native applications. The expanded partnership with HPE, in response to the increased demand for hybrid cloud, will be another area of focus. The two companies now offer Nutanix Era (a database management solution) bundled with HPE ProLiant servers, as a service through HPE GreenLake.

Part of the discussions will be around new solutions that will soon be launched in the next few months. The company will be introducing strengthened ransomware protection features. Nutanix Clusters, a true hybrid cloud solution, has been released on AWS and is set to have worldwide availability on Azure very soon.