Freshworks has hosted the first-ever UAE edition of its flagship customer roadshow, Global Jam. Held in Dubai, the event brought together over 100 of the region’s CX, IT, sales, and marketing professionals from a range of industries including airlines, retail, e-commerce, and consumer services with the aim of understanding and addressing key customer experience trends in the digital-first era.

Manish Mishra, Head – Middle East & Africa at Freshworks, said while delivering the event keynote speech, “the last two years have accelerated the pace of change globally, creating higher expectations from employees and customers. At the same time, the Work-from-Anywhere workforce model and the Engage-from-Anywhere customer experience model have put pressure on organizations to deliver faster time-to-value for technology-enabled initiatives. Our event arms regional businesses with unparalleled insight into the key CX trends they now need to navigate. Together with Freshworks, they can break down silos to empower employees to more easily create delightful experiences for the people most important to their business.”

The event included a customer panel, headlined by Silvia Gomez, Director of Customer Experience at BitOasis, Shubham Grover, Product Manager at Swvl, Divek Karagwal, Head of Omnichannel Experiences at the Landmark Group, and Zachariah Manyapye of Fine Hygienic Holding.