Huawei Consumer Business Group (CBG), the global smartphone giant, announced the launch of its new HUAWEI nova 3 and HUAWEI nova 3i in the UAE. Both smartphones are powered by Artificial Intelligence (AI) in its overall functioning and camera features. With dual front camera (24MP+2MP), users can expect the best-in-technology ‘selfie’ that a smartphone can offer.

HUAWEI nova 3 series was initially designed with the younger and trendier consumers in mind, for whom a smartphone is not just part of their lifestyle but also represents their personal style. The series is designed to offer an AI-enhanced lifestyle, which includes a huge focus on an outstanding selfie experience with its AI beautification features and front camera that allows one to capture AI selfies. Previous HUAWEI nova 2 and HUAWEI nova 3e have received substantial success in the UAE and region, with the HUAWEI nova 3e was completely sold out on its first day on in-store shelves.

The HUAWEI nova 3 and Huawei nova 3i, enabled with artificial intelligence, are a breakthrough in the smartphone camera category. Both the smartphones offer AI front cameras that work with the AI beautification solutions which intelligently recognise the surroundings to instantly create the most amazing AI selfie.

Huawei has globally led the AI-powered smartphone category based on its industry research and development over the last year and has reflected its innovations across all its product categories. In fact, in a recent study conducted by Huawei CBG in partnership with YouGov, it was found that more than half of UAE residents take selfies daily. The study also highlighted that it takes a person at least three selfies before capturing the perfect picture. However, with the new HUAWEI nova 3 series that is AI enabled, a person can achieve a perfect selfie in a single click.