Updated : November 20, 2014 03:40 pm,Dubai
By Editor
By Editor
‘factory-to-consumer’ model in partnership with the region’s largest e-commerce platform significantly reduces channel costs, with customers benefiting from lower prices
INFINIX, a fast growing-mobile technology brand, has announced the Middle East launch of the new Flagship ‘Infinix ZERO’ smartphone, an innovative, unique device that will be made available in the region exclusively through Souq.com, the Middle East’s largest online megastore. The device will be available from the 26th November, which marks the start of Souq.com’s shopping festival – ‘White Friday’.
Through a ‘factory-to-consumer’ model, Infinix’s exclusive partnership with the region’s largest e-commerce platform significantly reduces channel costs, meaning that consumers are able to enjoy this high tech device from prices starting at just 449AED.
Featuring Corning Gorilla Glass with previously unseen native scratch and damage resistance, the Infinix ZERO is the latest addition to the Infinix mobile device family and comes with innovative, unique and exciting features such as a compact, stylish 5-inch HD display with impressive 13MP camera. The Infinix ZERO has an OCTA CORE 1.4GHz PROCESSOR – with MTK OCTA-CORE Processor, next-generation processing power enough to run 3D games, play HD videos and multitask without any strain on performance.
The high specification is matched by a cutting edge design; the product design team, based in Paris and Shanghai, has created a sleek device using robust material and finishing, crafted to perfectly fit in your hands.
Commenting on the launch, the Managing Director of Infinix Mobility, Mr. Benjamin Jiang, said, “We are thrilled to launch ‘Infinix ZERO’ in the Middle East through a unique partnership with Souq.com, which will enable us to reduce channel costs, and create a new business model as well as bring incredible value to our end users. Since its inception, Infinix has demonstrated a leading position across technology platforms through pioneering numerous innovative products.”
Ronaldo Mouchawar, Souq.com CEO & Co-Founder said: “Souq.com is the region’s leading e-commerce platform, and exclusively bringing new brands and new models online is key to the further growth of online. The features and specifications of the Infinix Zero device are exciting and we are delighted to make it available to our customers at a price point that will provide tremendous value to them.”
The Infinix ZERO has a fine blend of all elements important to smart phone lovers and effectively combines style and functionality all at an affordable price