Linksys announced that there is rapid adoption of IoT in the Middle East with a growing number of people investing in smart devices for their home, according to latest study by Linksys on consumer Wi-Fi usage trends, ahead of GITEX Technology Week. The possibilities of IoT in the home are endless, from smart lighting and thermostats to smart fridges to machine learning devices. Linksys’ study shows there is growing use of voice assistants and TV signals that are primarily internet based.

“The number of people using smart devices in the home is increasing rapidly, which means there is also a growing need to upgrade to bigger, faster home Wi-Fi systems,” says Amanulla Khan, Managing Director Linksys Middle East, Turkey and Africa. “People may not realize that even if they only stream Netflix on a smart TV, it affects the overall Wi-Fi experience for others in the household by using bandwith.”

Smart TVs lead the way

According to the Linksys study, 85.4% of respondents from the Middle East own at least one smart TV, out of which 27.9% respondents own multiple smart TVs. UAE ranks above Saudi Arabia in the adoption of smart TVs, with 86.6% and 84.2% respondents respectively. Watching TV through the internet is very popular in the Middle East, with internet-based entertainment being the primary source of TV for 22.3% of respondents. This is widely seen in the UAE, among 26.8% of respondents, and 17.8% seen in Saudi Arabia. Subscribing to TV services is still big in the Middle East and the study highlights about 25.5% of Middle East respondents using their smart TVs for subscription-based TV services. Of this figure, 52.1% use it to download TV series and movies, and 31.4% use it to live-stream sport events.

Voice Assistants on the rise

The use of chatbots and virtual assistants, commonly called voice assistants, is rapidly increasing. The use of voice assistants such as Amazon Echo, Amazon Alexa, and Google Home is on the rise, with 35.7% ownership amongst respondents. Other smart devices that have reached the 40% adoption barrier include connected security cameras and smart lighting, with 39.3% and 39.6% of Middle East respondents owning such devices respectively. While the use of smart doorbells is very popular – they are owned by almost half of the Middle East respondents (46.5%) –thermostats by Nest and Netatmo lag behind, with only 24.6% of respondents owning such devices.