Logitech is one of the world’s leading manufacturers of input and interface devices for personal computers (PCs) and other digital products. Loubna Imenchal, Head of Video Collaboration, Africa, Middle East, Turkey, and Central Asia, discusses key trends in video collaboration and the company’s plans for GITEX with The Integrator.

Tell us about the importance of video collaboration for organizations.

There is no doubt that organizations across all verticals have accelerated their digital transformation journey since COVID-19 hit. Hybrid models of operating have become the norm, and teams have been forced to work and collaborate in more innovative ways. As part of their broader transformation plans, and given the current scenario, organizations increasingly understand the value of video collaboration tools to keep teams connected and collaborate effectively — with each other, and with partners and clients.

In the current situation, with restrictions on people’s movement having an impact on the ability of organizations to collaborate, video collaboration tools have an important role to play in helping organizations execute their plans effectively, and they can overcome these obstacles by investing in the right video conferencing tools for their needs.

How is this playing out in the Middle East?

As the Middle East begins to emerge from the pandemic, we expect to see demand remain strong. While organizations will no doubt return to having some face-to-face meetings and limited business trips, video conferencing will remain a pillar of communications and hybrid work.

Organizations will also scrutinize the value of face-to-face meetings and business travel with more zeal than before, and management will be acutely aware that executives can take part in more video conferencing meetings than face-to-face meetings on a given day. The potential productivity gains and cost savings are enormous.

In terms of engendering a culture of collaboration, video conferencing tools are also an important tool for keeping your workforce active, engaged, and connected with their colleagues. This is important for people working remotely and can have an impact on an organization’s ability to retain talented staff.

What plans do you have for GITEX?

Logitech is excited to showcase a range of high caliber solutions at GITEX, with demand for collaboration tools remaining high across the region as organizations continue to embrace hybrid working models.

We will showcase our top video collaboration solutions at GITEX in conjunction with our partner Avientek, which is exhibiting in Hall 3, stand 8A.

Among the products on show will be Rally Bar, our next-generation portfolio of video conferencing solutions for small, medium, and large rooms. Rally Bar is a portfolio of appliance and PC-based solutions that work with today’s leading video conferencing services such as Microsoft Teams and Zoom.

We will also demonstrate Logitech Scribe, an AI-powered whiteboard camera for meeting rooms and classrooms. Compatible with leading services like Microsoft Teams and Zoom, Logitech Scribe broadcasts whiteboard content into video meetings with incredible clarity, virtually transporting everyone into the same room.  In addition to exhibiting products on our partner’s stand, we will also hold meetings and 1-1 demonstrations at a dedicated meeting room in the Conrad hotel, close to Dubai World Trade Centre.

Any last thoughts to share?

Video collaboration has never been so important. Organizations across the region have experienced the importance of keeping their teams connected during the past two years, and there is a growing awareness of the advantages of using enterprise-grade solutions. Even as many people venture back to places of work and education, hybrid models are now an established mode of operations for many organizations, and we see continued high demand for solutions that aid collaboration.

We look forward to meeting with customers at GITEX to demonstrate the advantages of our newest innovations and how they can help companies boost efficiency, innovation, and employee and customer satisfaction.