Logitech, which was recently ranked number-1 worldwide in video conferencing hardware by Synergy Research, is one of the world’s leading manufacturers of input and interface devices for personal computers (PCs) and other digital products. Loubna Imenchal, Head of Video Collaboration, Africa, Middle East, Turkey, and Central Asia, Logitech discussed the importance of video collaboration with The Integrator at GITEX Technology Week 2021.
How was the event and what outcome do you foresee it?
At GITEX, we showcased our top video collaboration solutions for SMBs and large enterprises in conjunction with our partner Avientek. The event is very important for us to demonstrate our video collaboration solutions and it also gives our partners the chance to meet with end-users.
It has been a long time since we met customers face-to-face or attended any of these events due to COVID-19 so it was a great experience to reconnect with the market, partners, customers, and our peers. We saw a very positive reaction to our solutions at the event.
How do you evaluate the customer reactions to Logitech Rally Bar and other solutions?
Enterprises are keen on adopting hybrid models of work and they need the best video collaboration solutions to efficiently connect and coordinate with their workforce. That’s why we brought out Rally Bar, our next-generation portfolio of video conferencing solutions for small, medium, and large rooms. Rally Bar is a portfolio of appliance and PC-based solutions that work with today’s leading video conferencing services such as Microsoft Teams and Zoom.
We also demonstrated Logitech Scribe, an AI-powered whiteboard camera for meeting rooms and classrooms. Compatible with leading services like Microsoft Teams and Zoom, Logitech Scribe broadcasts whiteboard content into video meetings with incredible clarity, virtually transporting everyone into the same room.
With Logitech Scribe, AI enables the device to render the user invisible, so that they don’t get in the way of the content they are creating on the whiteboard. It’s a truly unique product. It’s ideal for education and we’re excited about bringing it to the Middle East.
Which verticals are especially important for Logitech in terms of video collaboration?
The education sector can benefit hugely from video collaboration solutions. With Rally Bar Mini, we want to help both the educators and students have seamless classroom sessions.
Most schools and colleges were not prepared for the pandemic but the learning process can’t be stopped either. As a leading solution provider, we felt responsible to provide the technology and solutions to facilitate collaboration and provide ultimate flexibility in engagements. We hope Logitech Rally Bar and Logitech Scribe will become the future of teaching and learning.
Speak about how small, medium, and large enterprises can make use of these products
Video collaboration has never been so important. Organizations across the region have experienced the importance of keeping their teams connected during the past two years, and there is a growing awareness of the advantages of using enterprise-grade solutions. Even as many people venture back to places of work and education, hybrid models are now an established mode of operations for many organizations, and Logitech sees continued high demand for solutions that aid collaboration.