Meltwater is a software as a service solution (SaaS) and an online media monitoring company. Laila Mousa, Account Executive Director at Meltwater speaks about the company’s enterprise-specific digital transformation initiatives based on strategic priorities.

Describe how Meltwater can become a trusted partner of an enterprise for strategic online marketing?

According to a McKinsey report, companies that sustain a comprehensive focus on the customer can generate economic gains ranging from 20 to 50 percent of the cost base.” Enterprises that focus on digitizing and personalizing consumer experiences, by modernizing customer touchpoints and customer-facing strategies, benefit from increased brand relevance and positive customer sentiment.

While there is no one-size-fits-all approach to the needs of enterprises, Meltwater can support transformation initiatives centered around the strategic priorities: optimizing customer experience, automating reporting, consolidating systems and reducing silos, unifying data, optimizing internal communications, and, finally, improving decision-making.

What tools do you offer to organizations to evaluate and reorient their active marketing campaigns?

We offer “Meltwater Explore,” the monitoring, listening, and reporting platform, which is used by 30,000 marketing professionals worldwide. Meltwater Explore is an AI-powered tool that can let you easily monitor, analyze, and report on campaign performance.

Elaborate on how AI-powered insights can effectively contribute to a business?

Meltwater acquired “Linkfluence,” a consumer insights platform, to structure data intelligently. It pays close attention to the context and specific nuances of our customers’ markets, which means we can go beyond basic social listening and help them find high-value consumer insights.

Give some insights into your localized approaches and targeted industry verticals

Meltwater is a global listed company; however, we highly believe in the glocalization strategy. Currently, we are spread across 55 offices and growing by hiring local talent with a strong understanding of the local market needs and how to support our clients using our state-of-the-art AI-powered technology.

Importantly, we have leveraged the power of data to create a more customer-centric strategy with targeted-industry focus. This helped in positioning Meltwater not only as a SaaS solution provider in the region but also as a strong partner in the digital transformation journey of all our clients from SMEs to multinational conglomerates.