Mindware, has announced that it has been appointed as a Value-Added Distributor (VAD) by Reichle & De-Massari (R&M) for the Gulf and Levant regions. As part of the agreement, Mindware will promote and distribute the vendor’s cabling systems for high-end data and communication networks.

R&M is a top tier solution provider in the structured cabling industry and in data center, LAN and telecom verticals. The company’s portfolio is based on well-established Swiss quality standards.

Commenting on the partnership, Mr. Nicholas Argyrides, General Manager – Gulf at Mindware said, “R&M is a leading global cabling and connectivity solution provider and the company’s diversified and high-quality solutions perfectly complement Mindware’s portfolio. We are confident that Mindware’s wide market coverage through our reseller network, well-established supply chain system, and long-standing experience in distribution strategies are key to supporting the growth strategy of R&M in the region.”

“Serving the channel for more than three decades, Mindware today enjoys a top position in the enterprise software and hardware distribution in the Middle East. We hope that this is the beginning of a long term, mutually beneficial partnership that will fuel the growth of R&M and Mindware in the region,” concluded Mr. Nabil Khalil, Executive Vice President, Middle East, Turkey and Africa at R&M.