Newcom Computer Systems Distributes Cutting-Edge Solutions in Volume and Value-Added Segments


Newcom Computer Systems is one of the leading IT distribution companies offering both business and consumer solutions. Newcom distributes monitors, gaming accessories, video-conferencing devices, docking stations, and cybersecurity solutions for prominent brands including Logitech, HP, Samsung, ViewSonic, and ESET. Jai Bhatia, Director – Sales and Marketing, Newcom Computer Systems talks about the prospective aspects of the distribution business in the UAE and elsewhere.

Speak about the industry verticals that Newcom focuses on as one of the prominent IT solution distributors in the market?

The UAE, the foremost nation for international trade and business in the MENA region, is a competitive market for the Information Communication Technology (ICT) industry. Newcom Computer Systems bridges the gap between the vendors and channel partners. Newcom is the region’s finest IT distribution company for globally renowned brands catering to technology and lifestyle products. The company has a strong distribution network that spreads across the middle east and Africa.

Jai Bhatia, Director – Sales and Marketing, Newcom Computer Systems

With over 17 years of experience, we are the pioneers of volume and value-added services catering to the channel partners as an authorized distributor for Logitech, Targus, Norton, Samsung, Viewsonic, Hikvision, HP, Rapoo, J5create, ESET, Tucano, and many more. We hold the philosophy that we must create a “partnership beyond business” with every partner and vendor; as such it is our goal to provide the best distribution services in the middle east and Africa regions. With our VAD division, Newcom Computer Systems has marked a new milestone to not only provide IT accessories but also provide complete IT business solutions with a complement of cyber security and audio-video collaboration cater to all – from an individual to small and big enterprises.

What is the present stature of the tech and solution distribution business in the UAE and its prospects?

Currently, tech and solution distribution are the most booming industry in UAE as well as worldwide. The relation between tech and humans has gone to a level where tech has become a crucial part of human life. Distribution filling the gap between technology and humans, marking a bump in revenue in the pandemic due to the demand for audio, video, and PC accessories to support the new remote topology. The UAE keeps on filling quickly in the innovation space. Private and public area players are taking on cutting-edge arrangements and catch the more extensive, worldwide rush of development, information usage, computerized change, and mechanical headway. We thank the UAE government to provide such a wonderful infrastructure as well as we highly appreciate their commendable job during the pandemic.

Are you concentrating on the SMEs sector or large enterprises with your products or solutions?

Yes! Newcom focuses on both SMEs and Large enterprises to extend the services, which include video-conferencing solutions, interactive flat panels, video walls, and cyber security solutions produced by superior brands. The company continues to nurture the trust of its esteemed customers by extending its service starting from pre-sales to post-sales. With our value-added division, Newcom has reached a new pinnacle by providing IT business solutions to both consumers enterprises.

Is Newcom presenting its solutions and services at GITEX Technology Week? If so, which are they?

Newcom has participated in the GITEX previously and it has been an amazing experience. Although we are not participating directly in GITEX with our solutions and services, we are supporting our vendors to reach their goals for the event.

Tell us about Newcom’s digital solutions and the products in high demand

Newcom Computer Systems is one of the leaders in digital solutions distribution. We not only concentrating the volume-based services but also strongly cater to the value-added distribution. Newcom has built a strong and dedicated team and continues its journey as one of the pioneers in the distributor for globally renowned brands such as Logitech, HP, Samsung, Rapoo, ViewSonic, ESET, Targus, Norton, J5create, Hikvision, and Tucano.

It would be hard to mention the products that are in high demand, but category-wise, monitors, computer peripherals, video-conferencing solutions, gaming accessories, cyber security are the most demanded categories at Newcom.