PFU is a specialist company within the RICOH family that’s dedicated to information management solutions. The company offers advanced technology, intelligent software, and consultancy services. The Integrator connects with Tarek Akl, Partner Manager – Middle East, PFU (EMEA) Limited to share some amazing business insights.

How important is it to have professional-grade image scanners in modern workplaces in the era of digital transformation?

The key to maintaining a sustainable competitive advantage is to derive maximum value from the information you access, thus increasing your ‘Organizational Intelligence.’ Dedicated scanning solutions enable organizations to capture such information from the many and varied physical documents that most organizations still have to deal with. As the foundation of analytical processes and business-transforming insights, capture solutions must deliver quality output regarding data accuracy, user experience, and actual operational performance.

What major sectors are you targeting for your business?

As we focus on helping our end users to be more effective and efficient in achieving their mission, we provide a range of capture solutions that can bring value to any market or organization, regardless of their size or area of focus. Nevertheless, the sectors we see having the most significant opportunity for such gains are banking and finance, public, education, and healthcare.

Have you had any scheduled demos and partner meetups during GITEX 2022?

This year our ScanSnap personal document scanner devices launched in the UAE. The market-leading devices are now available with customer service in Arabic and with software and hardware capabilities on the full ScanSnap range available in Arabic. We demonstrated the capabilities of our machines to our partners, helping them enable their customers to find a smarter way to work.

In addition to ScanSnap, we showcased the latest in our Image Scanners range, the fi-8000 Series. The devices are designed to address today’s capture challenges and drive sustainable business impact.

Customers had the opportunity to have a hands-on play with our latest devices, look at our channel enablement programs and speak to our staff covering sales, business development, technical, and marketing.

What differentiates PFU (EMEA) Limited from its market rivals, and what are your goals and objectives for the remainder of 2022?

As the parent of the world’s most trusted scanning brand, Fujitsu Image Scanners, our reputation has been built upon delivering specialist document solutions that utilize advanced technology engineered to the highest specifications. These include breakthrough technologies Clear Image Capture, Automatic Separation Control, and Image Monitoring, which have enabled our fi Series to redefine the standards for business scanning.

Our goal for the remainder of 2022 is to continue to enable the world’s flow of knowledge through innovative technology, intelligent software, and consultancy services. We will also be growing our partnerships within the MEA region and expanding our team.