Radiance of Success Burgeons in Commercial Display Segment


Countless shafts of lights jump out of hundreds of rectangle frames, their thousands of flashes and flickers, and their millions of hue blends. So candidly, the outdoor lives of humankind got immersed in this surreal radiance for as many years we can recall and the entire years to come.

No matter how much visual chaos has been created, the ever-growing display market attached to it values over $166 billion, and that is spread across a dozen industry verticals!

The display market has already redrawn our conventional angles of viewing and showing. Its current foray into newer markets appropriates steady expansion of LED in the commercial display sector to flexible display in consumer electronics. When it comes to studying display, there are three major market segments, which are display type, technology, and application. All of them have been occupied mostly by global corporations. Regional players also closely contest in this professional B2B market. Samsung, LG, Sharp NEC, Panasonic, Hitachi, BenQ, Epson are to name a few, who pose cross-vertical competition.

“Although North America contributes a large to the display market, the Asia-Pacific region forecasts the highest growth with an average of 11.7 percent in the next five years to come.”

Staunching Presence of Commercial Display in the Market

From healthcare to aviation, from retail to automobile, and from BFSI to defense, the commercial display has marked its solid presence. Concerning the commercial display market, it isn’t technological advancement that creates a huge impact but dependability on technology and its market acceptance. The B2B display market demands robust devices as they often get exposed to changing weather conditions or extensive use for long hours. Most hardware manufacturers and service providers concentrate on a specific area to have their dominance. Presumably, it gives them ease to handle market challenges.

Let’s look at key sectors and dominant market payers.

Healthcare Demands Clarity and Precision

The medical and healthcare sector is consistently in need of robust communication devices. The clarity and precision they offer directly Influence the decision of medical practitioners. When it comes to reviewing technical aspects of monitors and other display devices, their brightness, noise, viewing angle, and durability to withstand disinfectants are major considerations. Healthcare command centers and workspaces are also needed for high-end devices.

The global medical display market has been valued at $2052 million in 2019 and the estimated growth rate (CAGR) during 2020-2027 is 4.9 percent. Samsung, Barco, AG Neovo, PLANAR, Sharp NEC are the companies that invest and bring out competent technologies into the field besides tightly chasing the competition.

Healthcare Display Devices:

  • Hospital Administration Monitors
  • Self-Service Kiosk
  • Doctor Room Monitors
  • Dental Monitors
  • Multi-Modality Display Devices

Digital Disruption in Retail Display Sector

The retail display industry is more incandescent when it comes to evaluating the competition and technological advancements. Digital signages of advertising are flagbearers of growth in this sector. Whether it’s about interactive in-store posters or eye-catching out-of-home (OOH) advertisements, they are always within our short vicinity.

With the arrival of the newest and energy-efficient technologies such as OLED and micro-LED, the investments in high resolution (4K and 8K) and large-size (52 to 75 inches and above 75 inches) displays have increased tremendously. Be it a simple restaurant menu or a gigantic shopping festival display, devices at incredible capacities are produced and supplied by leading companies as well as local players.

Samsung Electronics dominates the market since 2009 with a market share of 23 percent and the following are LG (12 percent), SeeWo (6.1 percent), NEC (5.8 percent), Philips (4.2 percent). The global display market is valued at $38,444 million in 2018 and is forecasting growth by an average of 7.7 percent during 2019- 025.

Retail Display Devices

  • Signages (Outdoor and Indoor)
  • Video Wall
  • Interactive Displays

Infotainment Drives Automotive Display Market

“The global automotive display market is projected to reach USD 39.7 billion by 2027 from an estimated USD 18.4 billion in 2020, at a CAGR of 13% from 2021 to 2027,” says, a recent research report by Market Research Future (MRFR). Increasing demand for infotainment, reliable navigation systems, and the development of connected vehicles significantly driving the automotive display market. The capability of internal screens is enhanced as they could display internal temperatures of engines, tire pressure, and safety belt indications. The use of the screens to caste OTT platforms through smartphones is another area of improvement that took place recently.

One of the breakthroughs of the automotive display market is the availability of flexible display devices. Vehicle cockpit can’t approve of large or stiff installations and custom-designed screens can easily blend with a vehicle’s design. Along with energy-saving TFT-LCD technology, flexible displays capture the market and established dominance. By technology, demands are including high-resolution, large screen, and highly accurate in-touch technology, 3D technology, and IPS (In-panel Switching) technology.

Seeing the presence of major automotive manufacturers, Europe anticipates dominance in the automotive display market. France, Germany, and the U.K. are major contributors to the regional market. APAC is expected to register a remarkable growth rate over the forecast period. Delphi Technologies, Visteon Corporation, Magneti Marelli S.p.A, LG Display Co. Ltd, Nippon Seiki Co. Ltd, Qualcomm Technologies Inc, Continental AG, Robert Bosch GmbH, Panasonic Corporation, and 3M are the key players in the automotive sector.

Resurge of Aviation Display Market

Today’s airport terminals are quite more than facilities for air transportation. Apart from regular flight information display systems (FIDS), they harbor interactive wayfinding and entertainment solutions, digital posters, video walls, large-screen projections, and more. Some are kept by the retail outlets, restaurants, lounges set up inside the terminal complex. Not only display systems established their prominence presence in airport terminals but also in aircraft – enhancing in-flight interactivity.

The FIDS market had 4 percent of CAGR until December 2019. The COVID19 pandemic has created a huge economic slowdown and the aviation industry was the first one to take the shot. However, Market Watch reports a resurge of the FIDS market and estimates a good growth rate between 2020-25. AirIT, Dameral Systems International, NEC, Simpleway, and Gentrack are some of the key players in the market. LED, OLED, LEC are the main display technologies used.

Aviation-Focused Display Products:

  • FIDS
  • Airport Control Room Displays
  • Wayfinding Displays
  • Video Walls
  • Interactive Posters
  • Avionics Application Displays
  • In-Flight Entertainment

Consumer Electronics Rely on Technological Advancements

The display market pertaining to consumer electronics generates nearly 50 percent of the overall global display revenue. While appropriate the surge of smartphone and tablet sales to the growth rate of OLED would help us to recognize the driving force. Unlike commercial display, technology becomes the only crusader of growth and advancement. OLED technology offers high resolution and clarity on consumer electronic devices include wearables. Also, its challenges to face odd weather or temperature conditions are way too less than that of commercial display devices.

OLED technology anticipates 15 percent of CAGR in the coming years and the burgeoning m-commerce practices keep the pace of growth intact. Similar lines of commercial display, the Asia Pacific (APAC) region foresee a high rate of growth.

Consumer Electronic Display Products

  • Smartphones
  • Wearables
  • Cameras
  • Monitors
  • Appliances

Defense Display

Display installations on military vehicles, control rooms, and devices used by soldiers refer to defense display devices. These devices are extensively used for training, combat management, surveillance, and logistics and administration by the navy, army, coast guard, and others.

Major considerations when it comes to manufacturing display devices for military use are simplicity in operation, compact design, high-resolution, vibration and heat resistance, fit for harsh environmental conditions, and unbreakable. The major vendors of military display devices are Bluestone Technologies, Getac Technology Corporation, Panasonic Corporation, General Dynamics Corporation, Assured Systems Ltd., Aydin Displays, Crystal Group, General Digital, ZMicro, etc.

Defense Display Devices

  • Rugged Monitors
  • Military-Grade Work Stations
  • Standard Monitors
  • Rack-Mount Flip LCD Monitors
  • Waterproof Sealed LCD Monitors
  • Open Frame LCD Monitors

The growth and advancements of the display market were steady over two decades. While technological evolutions, i.e., CRT to LCD, LCD to LED, LED to OLED, helped to scale growth, the overlap and fusion of technology have also contributed to the expansion of industry verticals. The inception of digital signages not only unleashes market explosion but also created a competitive market environment. However, leading display companies decided to stick to their strongholds and increase market share. Some of them established decades-long supremacy in their territories. Most display vendors are from North America but the Asia Pacific remains the reservoir of economic growth for the upcoming years.

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