Updated : October 21, 2013 05:30  am,Dubai
By Editor

img4Kate’s insight and industry knowledge to help elevate the Riverbed brand

Riverbed Technology, the application performance company, today announced that Kate Hutchison has been appointed chief marketing officer (CMO).  Hutchison will report directly to Riverbed Chairman and CEO, Jerry M. Kennelly.
“Kate brings extraordinary business expertise and marketing leadership to Riverbed,” said Kennelly.  “She is well recognized for developing strategies that have accelerated growth and built the brands of some of the world’s most successful technology companies including Polycom, VMware, Citrix and BEA.  Kate’s insight and industry knowledge will help us elevate the Riverbed brand, stimulate increased demand for our solutions, and drive revenue growth across our entire product portfolio.  We are delighted to welcome her inspiration and leadership.”
Before joining Riverbed, Hutchison was executive vice president and CMO at Polycom where she helped drive the company’s transformation and leadership in software-driven unified communications and video collaboration. Prior to Polycom, Hutchison was CMO and vice president of Marketing for VMware, where she expanded the company’s position from a hypervisor vendor to a provider of virtualization solutions to help customers build private and public clouds. During her five years at Citrix, Hutchison helped develop the strategy to double the company’s revenue and emerge as a leader in application access and delivery.  While at BEA Systems, Hutchison built and led all aspects of marketing as the company grew from $300M to $1B in three years – one of the fastest software companies to achieve a billion in annual revenue.
“I am thrilled to be joining Jerry and the team at Riverbed,” said Hutchison.  “Riverbed is well poised for its next decade of growth in helping customers eliminate the limitations imposed by distance and location as they build out their IT infrastructure.  Riverbed has an outstanding culture of innovation excellence and I’m excited to apply my expertise and leverage industry trends to drive revenue growth.”
In her 20-year career Hutchison has held senior positions managing all aspects of marketing including product marketing, corporate marketing, communications, lead generation, developer relations, vertical/solutions marketing, digital and social marketing.
In 2005, Hutchison received the Distinguished Alumni award from Southampton College, Long Island University (now part of SUNY Stony Brook).  She has also received the YWCA Tribute to Women in Industry (TWIN) award.  Hutchison received her Master of Arts from San Francisco State University and a bachelor’s degree from Long Island University, Southampton College. She is an active volunteer with the Phuket Marine Biological Center in Phuket, Thailand, contributing to an initiative called Green Fins that’s devoted to protecting coral reefs and promoting sustainable diving tourism practices
More than 23,000 organizations worldwide depend on Riverbed to understand, optimize and consolidate their IT infrastructure, through solutions that overcome performance issues caused by distance, distributed computing, and ever increasing amounts of data. As IT organizations embark on strategic initiatives to virtualize, consolidate and migrate workloads into cloud environments, users are moved farther from their data. Slow applications, sluggish file transfers and inefficient websites can negatively impact the performance and success of these initiatives. Riverbed transforms IT performance by providing solutions spanning WAN optimization, storage delivery, application-aware network performance management, application performance management, application delivery controllers, web content optimization (WCO), and cloud data protection. By providing the broadest portfolio of performance solutions that deliver anywhere, any-application optimization, Riverbed enables organizations to increase productivity and efficiency, while enhancing business resilience and controlling costs.