SAS, the leader in analytics, has promoted Riad Gydien into a Regional Senior Vice President role for the South and East EMEA regions. He was previously SAS Vice President of the Middle East and Africa.

“Functioning as a global company is important to not just SAS, but to our customers,” said Carl Farrell, SAS Chief Customer Revenue Officer. “This is why I am promoting Riad into his new role over south and east EMEA. Riad has insight and relationships from his previous role that will transition well into this expanded management position. As a seasoned leader, he will build on the demand we are seeing in in southern and eastern EMEA, while ensuring that businesses and organizations are getting the resources and support they need to thrive in changing markets.”

With SAS since 2007, Gydien will lead operations and manage the sales strategy throughout southern and eastern Europe, as well as the Middle East and Africa, building on his strong customer and partner relationships to drive synergy and consistency across the region. “I am excited for the opportunities ahead and being able to work with a strong team to build on the strong foundation we have now to support future growth and innovation,” said Gydien.