STEADY PROGRESS

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Updated : June 29, 2015 0:0  ,
By Editor

Neoteric Fze is owned by the Indian distribution company Neoteric Infomatique Ltd, one of the leading IT distributors in India. The company’s Middle East operations are steadily expanding their focus areas. Anish Kurup, Director at Neoteric Fze discusses the company’s growth outlook


Are projectors and printers the major product lines you focus on as a company?

We are focused into selling Printers, Projectors & accessories. We are associated with the brands like Epson, Canon, Ricoh for printers & Projectors, UMAX, Philips for accessories.

Do you deal with both retail and commercial models in both product lines? Which are the key segments?

We don’t have a focus on direct retail sales. We are focused on selling only through channels and the majority of focus is on the exports to the Middle East and Africa markets.

Are you selling into SMB segment and is there a separate team that deals with the segment?

We have an SMB segment focus for which there is a complete team with infrastructure and they focus into the ICT, Managed Services, Training, AV and Security Surveillance segments. Currently the team caters to the UAE market and there are plans to further expand to other ME markets as well.

Are Ricoh and Epson the two brands in printers and projectors that you are associated with?

That’s right. For Epson, we focus on the midrange and high end projectors. With Ricoh, the focus is on the cost effective projector solutions.

Please discuss the product lines and Brands that you deal in apart from Epson & Ricoh?

We focus on Canon Laser printers and copiers. In accessories, we offer the UMAX range. We offer also power products, speakers and Philips accessories and Power extensions.  We are entering the security surveillance segment with products from a brand Traviza. In addition, we are also offering interactive board solutions from Cybernetix for education vertical.

Do you focus across the GCC markets? Are there any additional offices in any of the GCC countries?

At present, we have our Dubai office but don’t have other offices in other GCC countries. We focus on the different GCC markets of Oman, Bahrain, Kuwait and Qatar markets from our UAE offices.

How was 2014 in terms of trade growth and challenges?

We have grown 20% over last year even though the market had thrown up a lot of challenges. For instance, the components segment is stagnant and there have also been issues with neighborhood markets in the region. We have seen growth through offering the right product mix and expanding our focus in the Africa region.