Dubai’s mobile accessories resellers explore spearheading growth opportunity at ExceLENS Club, a reseller-incentive program organized by KIOXIA – the memory brand of Toshiba. The event, conducted at Radisson Blu Hotel, Deira Creek, Dubai on May 18, 2022, principally demonstrated the “Sell & Win” incentive prospects for resellers on KIOXIA memory products, such as SD and MicroSD cards, USB devices, and SSDs. Besides holding an official launch of a consumer app, ExceLENS Club has also become a platform for reseller training and networking. The interactive session with exquisite ambiance and lunch brought cheer to participants besides invoking their curiosity towards the incentive program.

Commenting on the incentive program, Santosh Varghese, VP – Digital Products and Services MEA Region at Toshiba Gulf said, “Channel sales staff members are our frontliners, who connect our brand with customers. They communicate the brand values and get customer feedback that enable us to fine tune our products and services. ExceLENS Club is an exclusive guild from Toshiba Gulf FZE for their KIOXIA range of memory products to recognize the services of the frontline sales staff of our channel partners. Key activities of the ExceLENS club include training (products and skills), sales incentives, awards, and recognition.”

The occasion was graced by Toshiba Gulf FZE‘s top-notch team, including Bastian James – Regional Product Manager & Sales Director Strategic Biz, Leander Dsouza – Sales Director, Sanjay Alex – Sales Director Africa, Farhad Ali – Sales Manager South Africa, Jose Rajan – Regional Retail Manager, Afzal Checkar – Regional Sales Manager, Mohamed Zeeshan Ali – Manager Technical Services, Aatif Ansari – Product Manager, and Hassana Begum – Channel Sales and Marketing Executive. With proactive and engaging interventions of the team, the participants experienced enormously fulfilling exposure to the broad range of memory products of KIOXIA.

Vivek Sharma, CEO at JNS Media International, a UAE-based media solution enterprise, handled the app launch and user training. Subsequently, James addressed retailer concerns alongside the product training and a quiz competition conducted by Aatif Ansari.

(ExceLENS Club was conceptualized by JNS Media International, an OMA Group company.)