Partner Education: Our Priority for Sales Growth and Value-Added Distribution


The Integrator had an exclusive interview with Mr. Abraham Mammen Director of Intelligent Video Systems, Jabra.

Could you provide some details about today’s event and explain what you have learned from it?

Mr. Abraham Mammen Director of Intelligent Video Systems

Our company constantly strives to keep our partner community up to date with the latest technology, and we take pride in educating them about it. We have noticed an increasing number of partner requests for training on new technology, as they aim to enhance their knowledge and ultimately increase sales. This is the primary goal of our events – to transfer knowledge and provide training opportunities to our partners. Moreover, we have observed that some of our existing partners have hired new employees who also require this training. We are pleased to have Alpha Tech’s support in this endeavor as it aligns with our belief in value-added distribution.

What are your thoughts on video solutions? Do you believe that they have become dominant in the market following the COVID-19 pandemic, and there is currently a lot of hype surrounding them?

The growth of video solutions has been remarkable, as evidenced by Satya Nadella’s statement that Microsoft saw adoption equivalent to four or five years of their plan within six months during the pandemic. We ourselves use video extensively to connect with family and friends, and businesses have also embraced it due to the pandemic. Our studies indicate that 80% of meetings today involve at least one participant attending via video, with only 20% being fully in-person. This clearly demonstrates the widespread adoption of video. The video market is estimated to be worth around $5.7 billion, and we at Jabra are determined to be a part of it by introducing innovative new products and growing our market share.

Can you provide more information on your products and how they differentiate from other companies in the video solutions market?

Although we are a newcomer in the video market, we have a strong background in technology due to our acquisition of Altia Systems in 2019. By combining their video expertise with our audio technology, we have created a unique product line, including the PanaCast 50 and PanaCast 20, which incorporate our AI algorithms and special hardware chipset to make them future-proof. This means that customers do not have to replace their products every year due to rapid changes in technology. One of our key advantages is the ability to show a 180-degree view of a room without distortion, which is made possible by our camera array of three lenses and our patented real-time video stitching technology. Our PanaCast 50 was the first product in the world to receive Microsoft Intelligent Video certification, and we take pride in our innovative approach to video solutions.

What about the plans of Jabra for the rest of the year 2023?

Certainly, our company takes the video business very seriously. We have expanded our team to include experts in the field, such as myself, who have been in the industry for a long time. We recently added two more technical pre-sales specialists to our team to support our region, and worldwide, we have added even more people to our team.

Our full team is an enterprise team that sells various video products. Speaking of products, at ISE in late January, or early February, we announced our PanaCast 50 Video Bar System, which is an Android-based video bar.

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