Toshiba STARS Award Event


The Storage Division of Toshiba Gulf FZE, the regional subsidiary of the Japanese digital and storage giant Toshiba, honored top performing distributors, retailers and resellers in the Middle East and Africa region at the annual Toshiba STARS Award event. The Toshiba STARS Award event was held at MonaLisa Yacht in Dubai Marina Promenade, distribution, retail and dealer channel partners attended the event.

Toshiba STARS Awards are given annually for each business unit to top performers in the distribution, retail and reseller category. The award has three categories, Gold, Silver and Bronze.

This year in the HDD distributor category, winners of the Gold Award   included Al Futtaim Electronics LLC (UAE), Ashtel LLC (UAE and KSA); Mitsumi Distribution LLC (East & West Africa), and Mustek Limited (South Africa). Jarir Book Store (KSA), Carrefour (UAE) and Lulu (GCC) were winners of Gold Award in Retail Partner category. Global Computers LLC (UAE) won gold for top performance as a reseller. Toshiba STARS award was part of Toshiba’s annual MEA Distributor Conference for Hard Disk Drive held in Dubai on 7th May 218 at Hyatt regency Creek Heights.

22 distributors attended the annual Distributor event across Middle East and Africa region. These distributors are focused on distribution of Toshiba Storage products, including the complete range of Hard Disk Drives from Personal Storage to Enterprise Storage.