TP-Link appoints Jumbo Electronics as a Distributor in UAE


TP-Link, recently announced its new partnership by appointing Jumbo Electronics as a distributor for their smartphones “Neffos” in the UAE. TP-Link Neffos has penetrated in more than 20 countries globally and has recorded a tremendous sales growth of 300% last year, while the UAE market quadrupled.

Neffos, smartphone brand of TP-Link is growing considerably in the Middle East region, purely focusing on modern technology and designs that cater to mass audience. The appointment of Jumbo Electronics as the distribution partner opens the way for expansion, increasing market share as well as further association with independent retailers in the UAE. Jumbo Electronics will now foresee the dispersal of Neffos smartphones and accessories offline and online.

Positive about the association, Lucas Jiang, General Manager at TP-Link MEA FZE, said, “Jumbo Electronics is a well-recognized brand and has presence spread across the Gulf region. Their dedicated specialized team focuses on independent retailer markets that will surely allow us to penetrate in the market. The strong distribution channel that Jumbo possesses will make it easier for us to increase its footprint in the smartphone industry.”

Atul Joshi, head of Jumbo Distribution said, “Adding TP-LINK to our list of vendors will bring great value to our brand and business. As a leading regional distributor, we will ensure that TP-Link will benefit from the unlimited possibilities that we can offer through our long experience in the market and value-added services.”

International Marketing Specialist for Neffos, Shawn Jin said, “We create devices that connect seamlessly with people. Jumbo Electronics being appointed as a distributor for TP-LINK-Neffos is a great way to make us connected with more people.”

Neffos, with this association plans to expand its spread across the Middle East regions and fast-paced African markets. The brand is covering multiple channels through comprehensive marketing strategies to maximize its reach. Addition of Jumbo Electronics is an indicator that the brand is valued and leading towards a solid growth.