TP-Link Technologies, a global provider of SOHO, SMB networking products and wireless LAN solutions, has urged its channel partners serving the SMB space to specialise and develop some domain expertise if they are to differentiate themselves in this market segment.
The call was made at the second annual “ConneXions” Partner Meet 2017 on 9th May in Dubai, where the networking vendor outlined its SMB strategy and new products for channel partners serving small businesses in the Middle East and Africa.
According to the vendor which manufactures a broad range of products targeted at the consumer, SOHO and SMB markets, including Wireless solutions, ADSL, Routers, Switches, IP Cameras, Powerline Adapters, Print Servers, Media Converters, Network Adapters and Smartphones, the SMB segment is the most sought-after market in the Middle East and it’s important that partners develop some domain know-how on how to serve customers in this space.
The vendor said demand for high performing business networking solutions is increasing in the SMB sector across the Middle East hence TP-Link wants partners to develop some specialisation in this important market sector.
TP-Link’s SMB and business line products include JetStream Switches, Auranet Business WiFi, Pharos Wireless Broadband and SafeStream Router range.
Dia Hamdan, Regional Marketing Manager, TP-Link MEA FZE, said the market conditions maybe challenging at the moment in the region, but the future of the regional networking industry is bright.
Hamdan said for the regional economy to thrive, SMBs in the various industries need to be supported with superb technology solutions and continuous business innovation. “That’s why at TP-Link we believe that for the Middle East to have sustainable economic growth and development, a vibrant SMB market needs to be allowed to thrive,” he said.
He added that TP-Link wants to see its channel partners in MEA take advantage of the many opportunities and business needs that small businesses seek in the networking and wireless LAN space to enhance connectivity and optimise their networks in order to boost productivity.
Hamdan said the company firmly believes that behind every successful small business in the Middle East and Africa, there is TP-Link. “We believe we have the products, solutions and team to support the growth of our SMB offerings and to ensure that our partners thrive in the market with our solutions,” he said.