Western Digital Corp a global brand in data technology, showcased its latest surveillance solutions at Intersec 2019, Dubai, as part of its Beyond Surveillance campaign.

As the surveillance industry moves to higher-resolution cameras and new applications requiring real-time analytics, Western Digital’s full edge-to-core surveillance portfolio shifts focus from ‘seeing’ to safety and insights.

Built around the themes of capture, store and analyze, the Beyond Surveillance campaign focuses on advanced surveillance technologies demonstrating how Western Digital solutions support deep learning and analytics such as facial or object recognition and traffic heat maps.

On display and for demonstration were three key products for the Middle East market: the all new WD Purple® 256 GB microSD™ card (Capture); the WD Purple 12TB HDD (Store) and the enterprise class Ultrastar® 14TB HDD (Analyze).

The WD Purple microSD card comes with 24/7 continuous video recording capability. It is also built for endurance, being able to withstand tough weather conditions, and even functions seamlessly at extreme temperatures of -25 degrees Celsius to 85 degrees Celsius.

The WD Purple 12TB HDD is a surveillance-class drive with purpose-built artificial intelligence (AI) capabilities. It supports real-time detection of AI-triggered events at the point of capture with continuous background learning in emerging DVR and NVR systems with AI capabilities. It also comes with support for up to 64 cameras and deep learning technology.

The Ultrastar HDD is targeted at enterprise solutions and has up to 10 times the workload capacity of regular desktop drives and also includes deep learning technology.

Speaking at the event, Mr. Khwaja Saifuddin, Senior Sales Director, Middle East at Western Digital said: “We’re delighted to be back at Intersec with our Beyond Surveillance campaign, which focuses on complementing modern surveillance technology with powerful storage solutions. With more and more countries in the Middle East investing heavily in safe city technologies, video surveillance has become ever more prominent.”

Western Digital also  showcased enterprise storage solutions including the Ultrastar range of enterprise class HDD and SSDs and its JBOD (just a bunch of disks) platform.