Zimmer Biomet Holdings, a medical technology provider, has opened a new commercial office in Dubai, United Arab Emirates. The decision follows years of growing sales of Zimmer Biomet’s advanced technologies, surgical robotics, and implants to hospitals and clinics in the Middle East, North Africa, and Turkey (MENAT).

“This region has one of the most highly enabled digital populations. We are partnering with hospitals, clinics, and health authorities to help them to benefit from Zimmer Biomet’s technology and data to improve efficiency and patient outcomes,” said Erik Antos, Vice President of Emerging Markets, Zimmer Biomet.

The Dubai office will be led by Farah Hamdan, who joined Zimmer Biomet in January 2022 as General Manager for MENAT. “We are increasing our reach and investment across the region. This means we can partner with even more customers to meet the increasing expectations of patients for personal and connected digital experiences and deliver data-driven insights so they can also improve their efficiency,” Hamdan said.