By Editor
Deal Time is creating a strong niche for itself in the distribution market by bringing innovative brands to market. Jack D’Costa, Director at Deal Time he discusses market trends in detail
Discuss the major brands that you distribute and the territories that you have distribution rights to for these Brands?
We have exclusive distribution rights for accessory manufacturer Astrum in the UAE. For Kristall, a leading maker of for screen protectors for smartphones and tablets, we have Middle East Distribution rights. Techmate is our own brand which we have plans in the near future to focus in a big way.
Kristall has the innovative ‘one size fits all’ liquid screen protector – is that the only solution of its kind in the market at the moment and when was this launched here?
For the moment we can proudly say that we don’t have any competitors in this segment of market. It’s an innovative product and market development requires a lot of focus, time and effort. It is not a box moving product but we have almost no competition for this product in the market.
Kristall liquid screen protector is a special coating technically known as “SiO2 ultra-thin layering”, and is commonly known as liquid glass. It is non-toxic and protects surfaces of your devices from hazards such as water, dirt, heat, UV radiation as well as scratches and abrasions. Consisting of almost pure silicon dioxide that is extracted from quartz and sand, Kristall Liquid Screen Protector contains no glues or adhesives and this nano-scale coating bonds to any surface due to quantum forces. Each molecule is 500 times thinner than a human hair and covers the pores of the surface protecting it against bacteria, abrasion, dirt, grease and grime. Once applied the newly coated surface repels bacteria, dirt and grease so a lean clean surface is only one simple wipe away.”
What is the technology behind it? Is the technology similar to the automotive windshield coating solutions from Kristall?
The base answer to this question is Nano Technology. The protection works in a different way for all the 3 types of Product categories we have. These are Electronic Device Protector, Automative Car Body Quartz protective Coating and Automative Car Body Quartz protective Coating. We recommend to reapply the product every six months.
With the Electronic Device Protector, we have successfully converted the traditional coating method, into a high quality ( tissue base) coating and allow users to apply the coating on thier mobile device, tablet notebook monitor and desktop monitor in the most simplest way. KRISTALL brings the easiest way to protect the screen of devices and helps one to conserve energy of the Device efficiently.
What has been the success in terms of market awareness and acceptance of the liquid screen protector?
We are selling almost 3000 pieces each month in different regions including UAE. And this has grown over months as it’s a mass education product and takes time but we are having a positive approach that soon end users will depend on Kristall for the their Electronic Devices and Car Protection
Is the product available from power retailers to independent retailers?
It is available with most of the power retailers and independent retailers. In coming few days we are going very aggressive with marketing for Kristall and to make sure that stocks are available in all market segments of UAE
Do you think smartphones with even scratch proof screens would require such additional protection?
By applying Nano coating to the screen surface, it adds another layer of scratch resistance protection. This offers 9H Hardness with SIO2 Technology. With Kristall, you get invisible protection with glossy finish and its one size fits all Smartphones, Tablets, Watch, PSP, laptop and Monitors.