Unifonic, the leading omnichannel customer engagement platform in the Middle East and MoEngage, the leading insights-led customer engagement platform, have announced their strategic partnership. With this partnership, Unifonic will now be a part of the MoEngage Catalyst Partner program that aims at helping brands scale at speed.

This partnership is a significant milestone towards enhancing and providing a comprehensive end-to-end customer engagement solution to brands in the Middle East.

The partnership signifies a commitment to the Middle East market, where there is immense potential for growth and innovation. With the combined capabilities, Unifonic and MoEngage will be able to deliver cutting-edge solutions that empower businesses in the region to drive digital transformation and excel in customer engagement.

Unifonic streamlines conversations at every touchpoint throughout the customer journey by unifying communication channels, messaging apps, and chatbots on one simple-to-use platform. MoEngage, on the other hand, specializes in AI-powered, insights-led customer engagement, facilitating data-driven personalized experiences.

Together, the strategic partnership will help drive:

• Enhanced Customer Engagement: The partnership will focus on creating more comprehensive and personalized customer engagement solutions. By leveraging Unifonic’s communication soutions and MoEngage’s state-of-the-art marketing automation, businesses can engage with their customers in a more meaningful and effective manner.
• Digital Transformation: Support businesses in the Middle East on their journey towards digital transformation and provide the tools and expertise needed to adapt to the changing landscape of customer interactions and preferences.
• Seamless communication and integration strategies- The holistic suite of services will drive more meaningful end-consumer experiences.

“We at MoEngage recognize the immense potential that consumer businesses in the Middle East region present and are excited at the prospect of helping out such brands with the right insights and customer understanding. We are delighted to onboard Unifonic to our ever-expanding Catalyst Partner ecosystem. Through our combined expertise, we aim to help brands orchestrate AI-powered, hyper-personalized journeys across their end-consumers lifecycle by unifying all communication channels and driving consistent engagement,’ said Raviteja Dodda, CEO and Co-Founder of MoEngage.

“Our partnership with MoEngage provides innovative communication solutions to businesses, enabling fast, reliable, and personalized engagement with customers across multiple digital touchpoints. MoEngage’s insights enable us to customize communication strategies, while our platform ensures the secure, AI-powered delivery of personalized conversations across channels. This combination improves customer experiences, drives business growth, and reflects our dedication to delivering cutting-edge technology and unmatched value for our customers.” said Ahmed Hamdan, CEO and Co-Founder of Unifonic.