About Us

Commencing in 2005, VAR chose the path of filling the gaps which existed in Channel communication in the regional IT industry and is today the most widely read and recalled channel magazine in the region’s IT channel.

In addition to postal shipping to a wide database in the industry, VAR was the 1st to introduce legwork distribution wherein teams of well-organized distributors carried magazines and dropped them in shop ?oors, making them more accessible for people working with IT resellers.

VAR has the unique distinction of being the only magazine that has engaged and informed frontline salespeople continuously as they are the interface between all brands and the consumer.

VAR magazine’s large format, easy to read information layout and deeper distribution helped it quickly establish as a simple and strong channel communication tool.

• Established on 18th Sept. 2005

• Connects Vendors and Resellers together for the MEA IT marketplace.

• Communicates sales information such as Schemes, Special Channel Offers, Product Speci?cations, Market Watch, New Product launches etc.

• Magazine is monthly to ensure sustained communication

• Current circulation is 10,000 copies.

• Over 5000 resellers read VAR

• eVAR: The ?rst to launch an electronic version


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