Micron Technology, a world leader in innovative memory solutions appoints KSA based MBUZZ as their regional distributor for CPG in Middle East & Africa, under the scope of the business, MBUZZ will address the Enterprise segment in UAE, KSA, QATAR, BAHRAIN, KUWAIT and OMAN (Micron SSDs, Crucial Server DRAM and Integration opportunities with enterprise customers) and Full range of Crucial branded Consumer DRAMs, Gaming DRAMS- Ballistix, Server DRAMs, Consumer SSDs and Micron branded SSDs in KSA and East Africa.

Matteo Conti, Regional Director- for Micron South Europe, Middle East, Africa & India said “By having MBUZZ onboard, Micron is looking at its direct footprints in the region’s Enterprise Channel especially considering the growing demand for the sophisticated Memory & Storage Solutions in the Artificial Intelligence & Data Centre era.”

Nawaf Al Shammari, Chairman of MBUZZ added, “It is our privilege to represent Micron in the region. We shall leverage the best out of the partnership and look forward to substantial revenue growth in the coming years from the new distribution rights with our Artificial Intelligence focus and Technological Capability.”