Ezetap has been a pioneer in transforming payment processes for merchants across sizes and sectors in India and the UAE. Vineet Suneja, Chief Revenue Officer at Ezetap Mobile Solutions explains the Middle East strategies of the company to The Integrator.

How far have you advanced with your foray into the Middle East market?

Ezetap forayed into the UAE back in 2019 and has significantly expanded its presence in the last four years. Today, we boast marquee clients across the enterprise, retail, and government sectors. Our bank partners include Mashreq and Network International. We are eagerly looking at expanding across other countries in the MENA region, which was the reason behind our presence at the Seamless event.

How does Ezetap maintain its edge ahead of others as there is tough competition in the market?

Ezetap has been leading the technology transformation in the payments industry in India for the past 10 years. Ezetap has a proven track record of working with marquee clients across sectors which include telecom, modern retail, e-commerce, logistics, NBFCs across the enterprise as well as traffic police, municipal corporations, utilities, and ULBs in the government sector.

We at Ezetap believe in customer centricity and in constantly evolving with the latest technology. Both allow us to quickly adapt to the needs of our merchants and banking partners, giving them cutting-edge technology solutions in the quickest possible time with the best-in-class service. Thus, Ezetap ensures a superior payment experience for the customers and a smooth payment process at the backend with high uptime.

Give insights into your customer offerings in terms of products and services and what uniqueness you boast about them?

Our USP is our payment platform as a service solution that comes with a wide range of offerings that can be tailored to the needs of all types and sizes of organizations ranging from retail stores to large enterprises, which are looking to digitize and streamline their customer payments processes. Add to that the power of integration and value-added services such as reconciliation and analytics, digital Khaata, BNPL, merchant rewards, loyalty, etc. bringing you an elevated payment experience like no other.

What sorts of opportunities do you encounter at the Seamless Middle East 2022 exhibition?

Seamless event gave us access to the overall payment ecosystem in the UAE under one roof.

We connected with our existing as well as potential partners and customers, helping us strengthen our relations and explore possibilities of expansion into new countries via mutual synergies.

Explain the distinct security that is part of Ezetap solutions?

Owing to its nature, the payments industry is heavily regulated across the world. Ezetap, being a payments player for over 10 years now, has been fully compliant with all local laws, and regulations across both India and the UAE. We have all necessary certifications across networks, and banks and also meet the required PCI guidelines.