By R. Narayan
Apps like Snapchat could challenge the domination of Facebook and advent of more such apps could find use with Businesses looking for effective marketing social media
Each year brings along some additional Technology shifts. Some are only beginning to break through the surface and would become more visible in the next 1-2 years whereas some, the industry has already taken into wider adoption in its stride.
As social media becomes an irrevocable, pervasive part of our digital lives, and to a large measure invasive as well in our workspaces and private lives, there has been a growing degree of concern about privacy at stake. Sometime, the permanence of your messages in the social space could be detrimental or even pointless after the immediate communication was achieved. The rising popularity of Snapchat, a mobile phone app that promises users to manage for how long they would want their posts including images and video available and thereafter make it disappear, seems to be the antithesis scenario of Facebook as it is today.
As more consumers adopt the app, Business use scenarios come have come along with a few Brands looking to use it for cost effective, teaser promotions. A recent promotion run by a yoghurt company worked stepwise and he would therefore need to open the message when at the counter of one of the company’s outlets as the message would disappear in a short time. This seems straight out of some spy action movies where the message would self-destruct immediately after the recipient gets to read it.
If and when other apps adopt these self-destruct mechanisms of data, it would challenge technologies like Big Data analytics that thrives on retrieving and analyzing the terabytes of data underlying day to day and by the second digital lives of individuals and the Business operations of companies. For all Businesses looking to maximize customer reach, navigating the challenging Technology shifts and adopting new tools would require more out of the box thinking from their solution providers.