SAP SE has announced new products and partnerships to enable Middle East and North Africa enterprises to become more intelligent, with expanded capabilities from advanced technologies such as conversational artificial intelligence (AI), blockchain, and analytics.

At the company’s recent annual SAPPHIRE NOW conference, SAP fulfilled its ambition to disrupt the marketplace for customer relationship management (CRM) with the formal introduction of a new suite of applications, SAP C/4HANA, to help businesses serve and retain customers. SAP also announced the SAP HANA Data Management Suite, the industry’s first comprehensive data management solution that enables companies to turn data sprawl into business value.

Intelligent New Products and Services

To expand and accelerate global adoption and best practices of block chain in the transportation industry, SAP has started a global block chain consortium with seven founding members, including Intel Corp., Hewlett Packard Enterprise Co. (HPE) and A3 by Airbus SE. To help customers easily embed advanced technologies into their solutions, SAP released SAP Leonardo-based innovation kits for specific industries, including retail, life sciences, manufacturing and automotive. SAP launched the SAP Leonardo Partner Medallion Initiative for partners to embed industry solutions.

SAP continues to expand and enhance its multi cloud strategy with the general availability of SAP Cloud Platform on all major hyper scale cloud infrastructure providers: Google Cloud Platform, Microsoft Azure, and Amazon Web Services.