The Integrator had an exclusive interview with Islam Shaker – Distributor Manager at Acronis at GISEC 2023

Tell us about the products and services provided by Acronis.

Acronis is a leading name in the field of cyber protection – a unified approach to cybersecurity and data protection. Our comprehensive cyber protection solution provides a toolbox for service providers to safeguard their customers’ data. This includes a range of features such as backup, security, and management solutions, all integrated into a single agent from a single vendor. This unique platform can be easily deployed to customers, enabling service providers to offer these features as a service on a recurring monthly basis.

What is the level of preparedness of the UAE market for cybersecurity services?

The UAE market has witnessed a surge in sophisticated cyber-attacks, which has created a high demand for cyber protection solutions and services that can protect organizations from complex threats. With the increasing reliance of customers and partners on IT for conducting their businesses, any interruption in the IT infrastructure can lead to significant disruptions. Although there are many cybersecurity products available in the market, cyber protection is now emerging as the go-to solution due to its unified approach to emerging threats. Furthermore, the market still requires more education on how to protect their data, indicating a need for further investment in cybersecurity services.

How is Acronis contributing to educating people about cybersecurity?

Acronis not only provides cyber protection solutions but also offers Acronis #Cyberfit Academy, a comprehensive portal that allows service providers to educate themselves on various features and actions. This portal is designed to help partners fully understand the capabilities of Acronis solutions and how to utilize them for their customers’ benefit. By providing easy access to valuable educational resources, Acronis is equipping its partners with the knowledge and skills needed to effectively protect customer data.

In addition to the Acronis #Cyberfit Academy, the company also participates in various events in the GCC region, such as GISEC, to spread awareness among customers and partners about the critical importance of cyber protection solutions. These events provide a platform for Acronis to showcase its solutions and educate attendees on how to protect their data from cyber threats. By participating in these events, Acronis is actively contributing to the education and awareness of cybersecurity risks in the region.

What are the plans of Acronis for the year 2023? 

Acronis has ambitious plans for 2023 that involve raising awareness among customers about the critical importance of cyber protection solutions. The company believes that data protection and cybersecurity should be a top priority for every business, and it is committed to ensuring that its customers are

fully aware of the risks and threats that they face in today’s digital world.

To achieve this goal, Acronis plans to split the world into two categories: customers who understand the critical importance of cyber protection solutions and those who do not. For the former, Acronis will provide comprehensive solutions that can help them safeguard their data and protect themselves from cyber threats.

For the latter, Acronis plans to focus on educating and raising awareness about the importance of cyber protection solutions. The company will engage in various activities, such as participating in events and roadshows, to help customers understand the risks and threats that they face and the need for robust cybersecurity solutions.

In addition to educating customers, Acronis also plans to focus on service providers, offering them a unique platform that enables them to offer cyber protection services to their customers.