ATEÏS Middle East adopts Microsoft Office 365, to ‘ramp up’ productivity


ATEÏS Middle East, a regional pioneer in fire alarm research, development and manufacturer,  announced the completion of a digital transformation project in which Microsoft Office 365 has allowed employees to bring unprecedented productivity boons to the company.

ATEÏS Middle East began life in September 2006, in Dubai, bringing mass notification systems, fire alarm systems, professional audio systems, home automation and audio-visual systems, and acoustic solutions to the Middle East and Indian markets. Its decade-long expansion and workforce growth compelled its management team to consider digital transformation as a means to ensure continued productivity and competitiveness.

“We were the first fire-alarm manufacturer in the region and the first research and development centre,” said Hussam Al Haddad, Managing Director, AETIS Middle East. “We have grown multi-fold in the past decade, from two employees to around 80 employees, in four offices spread across the region. So we really needed a solution that would allow all our team members to communicate, and that would bring them together into a single innovation platform that is agile and secure”

The central aim of ATEÏS’ digital transformation programme was to introduce tools that would enhance inter-office team communication and collaboration. Also vital was the provision of secure access to data as needed. The company sought a single solution that would be flexible and scalable, and that would empower its workforce to achieve more.
“ATEÏS is a great example of how organisations of all types and scales can build better efficiencies through digital transformation,” said Haider Salloum, SMB Director, Microsoft Gulf. “Such transformations start with a decision to embrace the power of cloud, and end with undreamt-of productivity improvements. And then another story begins, where cloud adopters enjoy a new-found flexibility in growth. If your business grows, your cloud grows with it.”

After evaluation of several market alternatives, ATEÏS Middle East decided that Office 365 was only solution that addressed all its requirements.
“Some of the challenges we had prior to the Office 365 implementation concerned data-sharing, email management and user back-up,” said Mazamir Sorbi, HR and IT Manager, ATEÏS Middle East. “Since deployment, we discovered that our team members are a lot happier, because the applications are all so easy to use and employees have access to great tools like Yammer that allow them to share ideas freely and communicate with one another from anywhere, at any time.”

Outlook, Yammer and OneDrive, has brought the ATEIS family come closer fostering a level of collaboration, allowing the collective workforce to ramp up productivity and achieve more. Team members can now connect with one another at will, leading to vast improvements in data-access, knowledge-sharing and decision-making.

“At Microsoft, we believe in digital transformation because we have learned that its benefits are not abstract. In working with our customers worldwide, we have seen, first hand, real improvements in productivity and team cohesion. This is the time of cloud,” added Salloum.