By Editor
New range of monitors feature low blue light and flicker-free technology to safeguard optical health of users
BenQ has introduced its new generation series of Eyegonomic flicker-free monitors in the UAE, helping to reduce eyestrain through the use of flicker-free and low blue light technology.
The new range of Eye-Care monitors come with different viewing modes with adjusted levels that create an ideal viewing experience for users. Created to reduce harmful blue light emission, these low blue LED light modes are designed to stimulate a comfortable reading experience.
Various light sources like sunlight and fluorescent lamps are harmful to eyes causing macular degeneration or sleep disorders, noted Manish Bakshi, BenQ Managing Director for Middle East and Africa. With BenQ’s matte-finished screen, the monitors are designed to avoid straining of the eyes by reducing unnecessary reflection on the screen.
The ultra slim monitors also adopt a unique de-flickering backlight circuit controller that adjusts brightness levels, effectively relieving eye fatigue and headaches. In addition, with BenQ’s mobile-to-big-screen mobile high definition link (MHL) connectivity feature, users can connect their smartphones to the monitors to flawlessly stream a wide range of mobile content from documents, photos to Full HD videos.
The range of Eye-Care monitors includes EW2440L, GW2460HM and VL2040AZ for home and entertainment experience. The monitors feature different low blue LED light modes namely Multimedia Mode, Web Surfing Mode, Office Mode, Reading Mode and Anti-glare Display. The Reading Mode and Anti-glare Display are crafted for seamless experience of reading actual books by adjusting the monitor’s colour temperature and brightness levels, as well as balancing its contrast ratio and sharpness.
“No other company in the world has monitors like the Eye-Care solution range and people should be happy with this technology in that their eye fatigue will be minimised,” said Manish.
In line with the launch, BenQ also highlighted the new XL Series gaming monitor. The XL270Z also incorporates the new Low Blue Light feature – offering gamers the flexibility of various adjustable low blue light levels, which can better protect eyes from eyestrain, eye damage, headaches and sleeping disorders. In addition, the monitor also features flicker-free technology at all brightness levels, effectively reducing eye fatigue and elevates gaming performance with a high level of visual comfort for even the most hard-core gamers using their monitors over long periods of time.
Gaming is an especially crucial, if unique, segment one for BenQ in the region, according to Manish.
“For gaming, there’s no gaming market per-se,” said Manish adding, “You need to develop the gaming market for monitors by basically creating the awareness and significant marketing investment to penetrate the market.”
A few years back, Manish explains, much of BenQ’s current gaming customer base was using competitors’ conventional models without the specialized functionalities of gaming monitors. After an awareness campaign, many have started changing. Today, Golden Hall, Last Resort, Giga Planet and other popular gaming cafes in the UAE are all using BenQ monitors. “This is a very unique segment in which we have been very successful and we hope to capitalize on this momentum,” Manish said.
The channel strategy for BenQ is facing continued realignment due to emerging segments. For example the CAD/CAM and colour management call for totally different channel partners because they usually target specific and niche industries such as design, automobile industry and real estate, explained Manish. That said, the traditional channel still exists with continued promotional activities and rebates from BenQ.
For BenQ, providing a distinctive value proposition is key to survive in a cut-throat market. BenQ, Manish explains, is in the enviable position of covering a whole range of segments and preferences few other competitors can. From white colour to border-less, CAD/CAM to gaming monitors, the company has almost all angles covered. “We are very unique in the way we are conducting our vertical business versus the competition,” said Manish. “This is because R&D in our company is very focused on distinguishing our technology. For example we were among the first to develop a gaming monitor, a custom-build CAD/CAM monitor and one of the few companies to come up with a colour management monitor,” Manish added.
This launch ties to the short to medium term goal for BenQ in the region. In the next one year, BenQ expects to launch more gaming monitors for which the company is developing the appropriate technologies ready for launch in Q3 and Q4. “On the Professional Series, we will be launching bigger sizes adding 32inches to the 27” range we already have,” Manish said. In terms of resolutions, BenQ will add to the FullHD available having recently launched WQHD (Wide Quad High Definition) before moving to Ultra High Definition (UHD). Some of the monitors now integrate MHL (Mobile High-Definition Link), allowing to connect with mobile devices, Manish added.