BROCADE UPDATES ALLIANCE PARTNER NETWORK PROGRAM

Brocade has announced the rollout of an enhanced channel program, including a new component specifically designed for software networking partners. The Brocade Alliance Partner Network (APN) channel program further expands the company’s mission to lead the Software-Defined Networking (SDN) market by including SDN-focused deal registration and demo program discounts, as well as a global reseller initiative for Brocade Vyatta vRouter products.

In addition, APN program updates support new initiatives for reselling Brocade Ethernet fabric solutions. When Ethernet fabrics are combined with SDN initiatives—including those that will evolve out of this program—network operators will be able to optimize their environment for virtualization on every level.

Bill Lipsin, Vice President of Global Channel Sales and Marketing said, “With the introduction of the Brocade Vyatta 5400 vRouter into the channel and the new SDN-focused APN program initiatives, Brocade is delivering on its promise of empowering partners to succeed while furthering its existing business and technology efforts. We are focused on building technology solutions around the vision and possibilities created by Ethernet fabrics, and the new channel program supports that goal.”

The program enables partners to increase profitability and enhance skillsets through software networking-specific materials, sales and technical kits, updates to existing channel enablement platforms, demos and technical and sales training. With more than 100 approved partners participating, the program update is unique for its ease of access to education and training materials, and the opportunity to resell the Brocade Vyatta 5410, 5415 and 5420 vRouter models.